Mercura AI

What is Mercura AI?

Mercura AI leverages artificial intelligence to automate and streamline sales quoting, product configuration, and inventory matching for distributors and manufacturers in industries like HVAC, electrical, and plumbing. By transforming unstructured requests such as emails, PDFs, and bill of materials into accurate, instant quotes, Mercura frees sales teams from manual, error-prone tasks, enabling faster response times and higher sales conversion. The platform also offers advanced product configurators, dynamic pricing, and sales analytics, helping businesses scale operations, reduce errors, and optimize customer engagement.

Key Features

• Automated Quoting

  AI processes RFQs and bill of materials in various formats, instantly matching products to inventory and generating accurate quotes.

• Advanced Product Configuration

  Supports complex product modeling with options, variations, and constraints to ensure error-free orders and tailored customer solutions.

• Dynamic Pricing and Pricing Models

  Flexible pricing strategies including geographic and customer segmentation factors to generate consistent and persuasive quotes.

• Sales Reporting and Analytics

  Provides insights into sales performance by location and employee, enabling replication of successful strategies and better business visibility.

• Enhanced Product Data Management

  Enriches product catalogs with external data and categorization to improve accuracy and customer information.

Use Cases

• Distribution Sales Automation : Distributors in HVAC, electrical, and plumbing sectors automate quoting processes to respond faster and increase deal closure rates.
• Manufacturing Sales Enablement : Manufacturers use AI-powered configuration and quoting tools to handle complex product offerings and reduce order errors.
• Inventory and BOM Matching : Automatically matches bills of quantities and materials to inventory, eliminating manual searches and accelerating sales workflows.
• Sales Performance Optimization : Leverages sales data analytics to identify high-performing teams and strategies, driving revenue growth.

FAQs