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Kanal

Conversational marketing platform helping Shopify brands recover carts, run targeted campaigns, and support customers across messaging channels.

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Product Overview

What is Kanal?

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Kanal is a messaging marketing and customer support platform built for e-commerce brands, with a focus on Shopify and WhatsApp. It connects store data with automated cart reminders, segmented campaigns, and an AI agent that handles product and order questions. Brands can manage conversations across WhatsApp, RCS, iMessage, and SMS while tracking revenue generated by campaigns and automations.


Key Features

  • Automated Cart Recovery

    Send personalized checkout reminders with product details, timed offers, and direct checkout links, while answering customer questions in the same conversation.

  • Targeted Messaging Campaigns

    Build audiences from Shopify customer data, personalize promotional messages, and track delivery, reads, and attributed revenue.

  • AI Customer Support

    Answer product, sizing, shipping, and order questions using store information, with live tracking and human handoff when needed.

  • Multichannel Messaging

    Connect with customers through WhatsApp, RCS, iMessage, and SMS within a single platform.

  • Shopify Data Sync

    Sync products, customer records, and orders to support relevant messages and context-aware customer conversations.

  • E-commerce Integrations

    Connect messaging workflows with tools such as Klaviyo, Gorgias, Recharge, and Zendesk.


Use Cases

  • Abandoned Checkout Recovery : Bring shoppers back to unfinished purchases through timely reminders and conversational answers to purchase questions.
  • Promotional Campaigns : Send product launches, sale announcements, and special offers to relevant, opted-in customer segments.
  • Order Support Automation : Handle routine order-status and shipping questions without requiring a team member to answer every message.
  • Pre-Purchase Assistance : Help shoppers resolve product and sizing questions directly in chat before completing checkout.
  • Customer Re-engagement : Reach previous buyers with targeted messages that encourage repeat purchases.

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