Truescope

What is Truescope?

Truescope is a cloud-based media monitoring and analysis platform designed for communications, PR, marketing, and corporate professionals. It aggregates data from a wide range of media sources including broadcast, print, online, and social channels, providing users with real-time access to brand mentions, competitor activity, and industry trends. The platform features customizable dashboards, sentiment analysis, keyword tracking, and branded reporting tools that empower users to make informed decisions and manage reputation effectively. Truescope’s flexible subscription model and AI-enhanced capabilities streamline workflows and enhance media intelligence for global communicators.

Key Features

• Multi-Channel Media Coverage

  Monitors broadcast, print, online, and social media channels locally, nationally, and internationally to provide comprehensive media visibility.

• Customizable Dashboards and Reports

  Enables users to create tailored dashboards and branded reports for visualizing key metrics and sharing insights with stakeholders.

• Advanced Sentiment Analysis

  Delivers detailed sentiment scoring for stories and entities, helping users quickly assess the tone and impact of media coverage.

• Real-Time Alerts and Keyword Tracking

  Provides customizable alerts and keyword monitoring to keep users informed of important mentions and emerging trends as they happen.

• AI-Enhanced Media Insights

  Incorporates AI and natural language processing to improve relevance, sentiment detection, and competitor analysis.

• Flexible Subscription and User Support

  Offers right-sized subscription plans with dedicated client success teams to ensure tailored service and effective platform use.

Use Cases

• Brand Reputation Management : Track and analyze media mentions to protect and enhance brand reputation across multiple media types.
• Public Relations Measurement : Measure PR campaign effectiveness through share of voice, sentiment trends, and media impact analytics.
• Crisis and Risk Detection : Identify and respond quickly to potential crises or risks by monitoring real-time media and social chatter.
• Competitive Intelligence : Monitor competitors’ media presence and benchmark performance to inform strategic decisions.
• Content and Social Media Strategy : Use insights from social listening and trend analysis to guide content creation and engagement strategies.

FAQs