Lytics

What is Lytics?

Lytics is an enterprise-grade customer data platform (CDP) designed to unify customer data from multiple sources, build comprehensive profiles, and enable real-time personalized marketing. It integrates seamlessly with existing marketing and advertising technology stacks, providing a flexible, scalable solution that supports data enrichment, identity resolution, and automated decisioning. Lytics emphasizes privacy and compliance while empowering marketers and data teams to deliver relevant customer experiences across channels efficiently.

Key Features

• Composable CDP Architecture

  Modular design that leverages existing data infrastructure and enables flexible integration with marketing and ad tech stacks.

• Real-Time Customer Profiles

  Continuous identity stitching and behavioral scoring create up-to-date, unified profiles for known and anonymous users.

• AI-Enhanced Data Enrichment

  Generative AI assists in data mapping, profile enrichment, audience creation, and journey orchestration without requiring SQL expertise.

• Advanced Segmentation and Personalization

  Dynamic audience segmentation based on behavior, preferences, and predictive scoring to deliver tailored content and product recommendations.

• Decision Engine for Automated Activation

  Automates marketing decisioning and campaign activation in real time to optimize customer engagement and conversion.

• Privacy-Centric Compliance

  Built-in adherence to data protection regulations such as GDPR and CCPA with encrypted data handling and secure infrastructure.

Use Cases

• Personalized Marketing Campaigns : Marketers can create highly targeted and dynamic campaigns by leveraging real-time customer insights and AI-driven audience segmentation.
• Customer Journey Orchestration : Automate and optimize multi-channel customer journeys using data-driven triggers and behavior-based scoring.
• Ad Retargeting Optimization : Improve ad spend efficiency by targeting audiences based on engagement scores and content affinity, reducing wasted impressions.
• Data Unification and Identity Resolution : Combine data from multiple sources to form a single customer view, enabling consistent personalization across platforms.
• Content and Product Recommendations : Deliver personalized website content and product suggestions to increase engagement and conversion rates.

FAQs