Impel AI

What is Impel AI?

Impel AI is a specialized platform designed exclusively for the automotive retail industry, offering an end-to-end solution that enhances customer interactions from online browsing to post-sale service. Combining advanced conversational AI with digital merchandising and computer vision technologies, Impel enables dealerships, OEMs, and wholesalers to boost lead conversion, improve customer experience, and increase operational efficiency. Its proprietary Automotive Optimization Layer ensures brand compliance and business-specific customization, while seamless integrations with major CRM, DMS, and marketplace platforms maximize productivity and accuracy.

Key Features

• Industry-Specific Conversational AI

  Tailored large language models trained on over 200 million automotive shopper interactions provide accurate, human-like responses optimized for automotive retail.

• 360° Digital Merchandising

  Advanced imaging and interactive content transform vehicle photos into showroom-quality digital experiences, enhancing shopper engagement.

• Seamless System Integrations

  Connects effortlessly with major CRM, DMS, website, and inventory feed providers to streamline workflows and prevent data errors.

• Automotive Optimization Layer

  Customizable guardrails and controls ensure compliance with dealer policies and OEM brand standards while guiding AI responses.

• Real-Time Analytics and Reporting

  Comprehensive dashboards and Google Analytics integration deliver insights into shopper behavior, merchandising effectiveness, and lead engagement.

• Robust Data Privacy and Security

  SOC 2 Type II certified and fully compliant with GDPR, CCPA, and TCPA, ensuring secure handling of customer data and AI interactions.

Use Cases

• Lead Conversion Enhancement : Automates lead management and personalized outreach to increase showroom appointments and sales conversions.
• Customer Engagement and Support : Provides 24/7 conversational support answering complex vehicle, financing, and service questions to improve shopper experience.
• Digital Showroom Optimization : Uses AI-enhanced vehicle images and interactive content to attract and educate online shoppers effectively.
• Service Drive Communication : Automates personalized communications to drive service appointments and foster long-term customer loyalty.
• Sales Team Productivity : Frees sales staff from routine tasks by automating lead qualification and follow-up, allowing focus on high-value customers.

FAQs