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AXL

Unified sales and marketing platform connecting websites, CRM, campaigns, booking, payments, and digital product delivery.

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Product Overview

What is AXL?

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AXL brings customer acquisition, sales, and delivery into one workspace. Businesses can build funnels, manage leads, automate follow-ups, accept payments, and deliver courses or memberships while keeping customer interactions connected. Its built-in assistant—or external assistants connected through MCP—can use permitted customer history and tools to help execute tasks.


Key Features

  • Website and Funnel Builder

    Create websites and landing pages with lead forms, quizzes, SEO controls, and A/B testing, including page creation through chat.

  • Connected CRM

    Manage contacts, deals, purchases, conversations, and sales tasks together to maintain context across customer interactions.

  • Multichannel Automation

    Trigger follow-up workflows from visits, purchases, and messages across email and connected messaging channels.

  • Assistant and Agent Tools

    Manage workspace tasks through the built-in assistant or MCP-connected assistants, with configurable access permissions. Deploy chat and voice agents for customer conversations.

  • Booking and Payments

    Schedule appointments, send reminders, collect payments, and manage recurring subscriptions within the customer workflow.

  • Digital Product Delivery

    Deliver courses, webinars, protected videos, and memberships with progress tracking, assignments, and access controls.


Use Cases

  • Startup Sales Operations : Connect landing pages, lead capture, sales pipelines, and follow-ups without managing separate systems for each stage.
  • Course and Coaching Businesses : Run webinars, follow up with interested attendees, collect payments, and deliver lessons or coaching memberships.
  • Service Business Booking : Qualify inquiries, offer available appointments, send reminders, and collect payments while preserving customer context.
  • Customer Communication : Use chat and voice agents to answer questions, qualify leads, and hand conversations to staff when needed.
  • Membership Management : Manage recurring payments, member access, onboarding, and community communications in one workspace.

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