Trooly
Qualitative research platform combining participant recruitment, adaptive interviews, and structured insights for product and market decisions.
Product Overview
What is Trooly?
Trooly helps teams understand customer motivations through AI-moderated, one-on-one interviews. It turns research goals into study plans, recruits and screens participants, and uses contextual follow-up questions to explore their responses. Interview recordings, transcripts, summaries, and analysis reports connect customer feedback to product, branding, and market decisions. Teams can bring their own participants or choose end-to-end recruitment and research delivery.
Key Features
Research Planning
Generate audience definitions, interview outlines, and screening questions from a research goal.
Participant Recruitment
Recruit target audiences through global respondent networks, with screening, scheduling, and participant incentives included in end-to-end plans.
Adaptive Interviews
Conduct one-on-one interviews with contextual follow-up questions that explore motivations beyond initial answers.
Multilingual Conversations
Interview participants in more than 50 languages, with on-demand language switching and contextual understanding.
Research Analysis
Review interview videos, transcripts, summaries, and insight reports, or explore findings through conversational analysis.
Participant Quality Checks
Combine custom screening, location and usage verification, real-time response checks, and post-interview review.
Use Cases
- Product Concept Validation : Test early concepts, sketches, or prototypes to uncover customer concerns and refine ideas before launch.
- Pricing Research : Explore how customers evaluate price, perceived value, and purchase tradeoffs through detailed interviews.
- Packaging Evaluation : Compare packaging designs and investigate how visual details influence customer preferences and perceived quality.
- Brand Perception Research : Understand brand associations, customer preferences, and the reasons behind positive or negative impressions.
- Consumer Due Diligence : Interview verified consumers to assess loyalty, examine purchasing motivations, and challenge investment assumptions.
FAQs
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