Outset.ai

What is Outset.ai?

Outset.ai is a cutting-edge AI-moderated research platform designed to transform qualitative research by automating in-depth interviews at scale. Leveraging advanced large language models like GPT-4, Outset.ai conducts rich, conversational interviews with participants in any language, probing deeper to uncover underlying motivations and insights. The platform streamlines the entire research workflow by automatically analyzing transcripts, extracting key themes, summarizing findings, and highlighting impactful quotes. This enables research teams to obtain comprehensive, high-quality qualitative data hundreds of times faster than traditional methods, significantly reducing cost and time while increasing scale and depth.

Key Features

• AI-Moderated Interviews

  Automates participant interviews with AI that probes deeply and adapts conversationally to uncover meaningful insights.

• Multilingual Support

  Conducts interviews in any language, enabling global research reach without translation overhead.

• Automatic Data Synthesis

  AI-driven analysis identifies common themes, tallies responses, and extracts powerful quotes for quick insight generation.

• Scalable Research

  Enables hundreds or thousands of simultaneous interviews, vastly increasing data volume compared to traditional qualitative methods.

• Flexible Participant Recruitment

  Supports recruitment via Outset’s panel, integration with external panels, or sharing links with users.

• Multimodal Data Capture

  Supports audio and video recording with real-time transcription to capture rich participant responses.

Use Cases

• Market Research : Conduct large-scale qualitative studies to understand consumer motivations, preferences, and behaviors quickly.
• Product Innovation Testing : Test new product concepts and marketing assets rapidly with deep participant feedback across multiple markets.
• User Experience Research : Gather detailed UX and UI feedback through conversational interviews to improve design and usability.
• Academic and Social Research : Accelerate qualitative data collection and analysis for academic studies and social science research.
• Brand and Sentiment Analysis : Explore brand perception and customer sentiment at scale with AI-driven thematic analysis.

FAQs