Storylane

What is Storylane?

Storylane is a comprehensive interactive demo platform designed to help companies create compelling, personalized product demos quickly and effortlessly. It supports multiple demo formats including guided tours and sandbox environments, allowing prospects to explore products at their own pace or follow tailored walkthroughs. With deep integrations and AI-powered features, Storylane empowers sales, marketing, customer success, and product teams to drive product-led growth by delivering engaging, data-driven demos that convert and onboard users efficiently.

Key Features

• One-Click Inline Demo Editor

  Edit demo content directly within the platform to mask personal information, customize text, images, graphs, and embed multimedia like videos and PDFs without coding.

• Guided and Clickable Demo Flows

  Create multi-chapter demos with over 8 types of interactive guides, allowing prospects to choose their own paths and engage deeply with product features.

• AI-Powered Demo Creation and Personalization

  Leverage Storylane’s AI assistant, Lily, to generate and improve demo guides quickly, translate content into 25+ languages, and add automatic voiceovers.

• Advanced Analytics and CRM Integration

  Track detailed prospect engagement with demo replays and analytics, and push data seamlessly to HubSpot, Salesforce, Marketo, Pardot, Google Analytics, and more.

• Enterprise-Grade Security and Customization

  Features include SOC2 compliance, custom domain URLs, single sign-on (SSO), demo whitelabeling for branding, and accessibility support following WCAG standards.

• Flexible Demo Formats and Distribution

  Support for image-based, HTML/CSS clickable demos, demo galleries, playlists, and apps for Gmail, HubSpot, Salesforce, and desktop to scale demos across teams.

Use Cases

• Sales Enablement : Create personalized, interactive demos as leave-behinds or during discovery calls to accelerate deal cycles and improve buyer understanding.
• Marketing Campaigns : Embed guided product tours in websites, blogs, and email campaigns to drive product-led growth and increase qualified leads.
• Customer Onboarding and Success : Use interactive demos to onboard new customers and employees efficiently, reducing training time and improving product adoption.
• Product Launches and Updates : Quickly create and share demos showcasing new features to customers and internal teams, boosting engagement and feedback.
• Support and Knowledge Base : Integrate demos into help centers and documentation to provide clear, step-by-step guides that reduce support tickets.

FAQs