Needle
Agent-native outbound platform for finding leads, personalizing messages, and running outreach across LinkedIn, Instagram, and email.
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Product Overview
What is Needle?
Needle connects prospecting and outreach to the AI agents teams already use through an MCP server. Users can build targeted lead lists, draft messages informed by prospect activity and conversation history, and launch campaigns from their preferred agent. Built-in sending limits and suppression rules help teams manage outreach without repeatedly contacting existing customers or active prospects.
Key Features
Agent-Native Workflow
Run prospecting and outreach through MCP-compatible clients, including Claude, ChatGPT, and Cursor.
Targeted Lead Discovery
Build lead lists from LinkedIn, Instagram, and Places using criteria that match your ideal customer profile.
Contextual Messaging
Draft personalized messages using prospect profiles, recent activity, matching signals, and previous conversations.
Multichannel Outreach
Combine LinkedIn, Instagram, and email outreach within a single campaign sequence.
Campaign Insights
Review campaign funnels and identify opportunities to improve targeting, messaging, and follow-up timing.
Outreach Guardrails
Apply daily sending limits, warm-up schedules, and suppression rules to control outreach volume and avoid duplicate contact.
Use Cases
- Sales Prospecting : Find prospects matching your customer profile and run personalized outreach to generate sales conversations.
- Candidate Sourcing : Identify candidates matching role requirements and initiate recruiting conversations.
- Investor Outreach : Find investors active in your market and identify mutual connections for potential introductions.
- Competitor Audience Research : Discover people engaging with competitors and build prospect lists from relevant audience signals.
- Inbox Assistance : Use your agent to prioritize incoming replies and draft responses for review.
FAQs
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