Koala

What is Koala?

Koala is a comprehensive sales intelligence platform that consolidates first-party and third-party data to provide sales teams with unified visibility into prospect behavior and intent signals. The platform tracks website activity, product usage, and engagement patterns to identify high-value opportunities and automate personalized outreach. By integrating with over 30 signal sources and enrichment providers, Koala eliminates data silos and enables sales representatives to focus on the most promising leads with contextual insights for more effective conversations.

Key Features

• Unified Data Integration

  Consolidates 30+ signal sources and enrichment data with native connections to CDPs, data warehouses, and product analytics for comprehensive prospect visibility.

• Intent Signal Detection

  Tracks website visits, product usage, and engagement patterns to identify high-intent prospects and trigger real-time alerts for sales teams.

• Account Scoring System

  Combines ICP fit analysis and intent scoring to automatically prioritize accounts based on conversion likelihood and engagement levels.

• Automated Outreach

  Enables personalized email campaigns triggered by specific prospect behaviors with direct integration to major sales engagement platforms.

• Sales Plays Framework

  Allows teams to encode winning sales strategies into repeatable plays with performance tracking and ROI reporting capabilities.

Use Cases

• Lead Prioritization : Sales development representatives can identify and focus on prospects showing genuine buying intent rather than cold outreach to unqualified leads.
• Account-Based Sales : Account executives can monitor target account activity and engage with contextual information about prospect interests and pain points.
• Customer Success Management : Customer success teams can track product usage patterns to identify expansion opportunities or potential churn risks for proactive intervention.
• Revenue Operations : RevOps teams can analyze sales play performance, optimize conversion funnels, and identify which content and tactics drive the best results.

FAQs