HockeyStack

What is HockeyStack?

HockeyStack is a no-code analytics and revenue acceleration platform designed to provide a holistic view of the entire buyer journey. It integrates data from multiple sources to visualize pipeline influence across all marketing channels, enabling teams to build fully customizable dashboards and reports without coding. Featuring AI-driven insights, multi-touch attribution, and advanced forecasting, HockeyStack helps businesses optimize marketing spend, improve sales targeting, and increase revenue by understanding why prospects convert, not just how many convert.

Key Features

• No-Code Customizable Dashboards

  Build any report or dashboard tailored to your team’s unique needs without technical expertise or coding.

• AI-Powered Analytics and Insights

  Leverage Odin, the AI marketing analyst, to automatically surface actionable insights and generate reports for better decision-making.

• Multi-Touch Attribution and Marketing Mix Modeling

  Measure the revenue influence of every channel, campaign, and content asset with detailed attribution and advanced modeling for both online and offline marketing.

• Comprehensive Data Integration

  Unify data from CRM, marketing automation, advertising platforms, and product usage to visualize complete account-based buyer journeys.

• Workflows and Automation

  Automate lead qualification, account research, and CRM syncing to streamline sales and marketing alignment.

• Cookieless Tracking and Privacy Compliance

  Track user behavior without relying on cookies, ensuring compliance with GDPR and CCPA while maintaining data accuracy.

Use Cases

• Marketing Performance Optimization : Identify which campaigns and channels drive the most pipeline and revenue to allocate budget effectively.
• Sales Intelligence and Targeting : Use smart scoring and real-time alerts to prioritize high-intent accounts and improve sales outreach.
• Customer Journey Analysis : Visualize the full buyer journey across touchpoints to understand customer behavior and improve conversion strategies.
• Revenue Forecasting and Budget Planning : Simulate marketing scenarios and forecast outcomes to optimize spend and maximize ROI.
• Cross-Functional Reporting : Enable marketing, sales, and product teams to access tailored insights and collaborate on pipeline growth.

FAQs