Gupshup

What is Gupshup?

Gupshup is a comprehensive conversational messaging platform designed to help businesses automate and enhance customer engagement across marketing, commerce, and support. It provides a single messaging API that integrates over 30 channels including WhatsApp, SMS, Instagram, and RCS, enabling seamless communication at scale. The platform supports AI-driven chatbots with high out-of-the-box accuracy, no-code and low-code bot building tools, and advanced conversational AI capabilities tailored for various industries such as finance, retail, and customer service. Gupshup empowers brands to deliver personalized, interactive, and secure messaging experiences that drive customer satisfaction and revenue growth.

Key Features

• Multi-Channel Messaging API

  Unified API access to 30+ messaging channels including WhatsApp, SMS, Facebook Messenger, Instagram, and RCS for broad customer reach.

• Conversational AI and Chatbots

  AI-powered chatbots with 93%+ accuracy, supporting no-code and low-code development for quick deployment of automated customer interactions.

• Rich Media and Interactive Messaging

  Support for images, videos, buttons, and message templates to create engaging and personalized conversational experiences.

• Analytics and Reporting

  Comprehensive insights into messaging performance, delivery rates, user engagement, and campaign effectiveness to optimize communication strategies.

• Secure and Compliant

  End-to-end encryption and adherence to global data protection standards such as GDPR ensure secure messaging and customer data privacy.

• Seamless Integrations

  Easy integration with CRM systems, e-commerce platforms, and payment gateways to enable frictionless commerce and customer management.

Use Cases

• Automated Customer Support : Deploy AI chatbots across multiple channels to provide instant responses, reduce support costs, and improve customer satisfaction.
• Personalized Marketing Campaigns : Segment audiences and deliver targeted promotions, product recommendations, and upsell offers via conversational messaging.
• Transactional Notifications : Send real-time order confirmations, shipping updates, payment receipts, and appointment reminders to keep customers informed.
• Lead Generation and Qualification : Engage prospects with interactive conversations and qualify leads automatically to streamline sales pipelines.
• Appointment Booking and Management : Enable customers to book, reschedule, and manage appointments easily through chatbots integrated with calendar systems.
• Feedback Collection and Surveys : Conduct interactive surveys and gather customer feedback through messaging channels to improve products and services.

FAQs