Fullstory

What is Fullstory?

Fullstory is a comprehensive Digital Experience Intelligence (DXI) platform designed for product, development, marketing, and customer success teams. It provides deep insights into user interactions through session replay, behavioral analytics, conversion funnels, and advanced search capabilities without requiring manual tagging. Fullstory empowers teams to identify friction points, understand customer sentiment, debug issues collaboratively, and make data-driven decisions that enhance user experience, boost engagement, and improve conversion rates across web and mobile applications.

Key Features

• Session Replay

  Records and visually replays real user sessions to reveal exactly how users interact with digital products.

• Behavioral Analytics

  Automatically captures user actions such as clicks, mouse movements, and frustration signals to uncover user sentiment and pain points.

• Conversion Funnels & Insights

  Tracks user journeys through conversion paths to identify drop-offs and optimize flow for higher conversion rates.

• Real-Time and Retroactive Reporting

  Provides live and historical data analysis with customizable reports and dashboards for actionable insights.

• Robust Collaboration Tools

  Enables cross-team workflows with shared insights, notes, and integrations to accelerate debugging and product improvements.

• No-Tag Autocapture

  Automatically collects comprehensive data without the need for manual event tagging, simplifying setup and maintenance.

Use Cases

• Product Management : Helps product teams understand user behavior deeply to prioritize features, fix bugs faster, and deliver better user experiences.
• Conversion Rate Optimization : Enables marketing and UX teams to identify friction points and optimize user flows to increase sales and engagement.
• Customer Support and Success : Allows support teams to see exactly what users experience, speeding up issue resolution and improving customer satisfaction.
• Quality Assurance and Debugging : Supports engineering teams with detailed session data and error tracking to reproduce and fix bugs efficiently.
• Cross-Functional Collaboration : Unites product, engineering, marketing, and support teams with a single source of truth for user experience data.

FAQs