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Frec

A direct indexing platform offering low-cost, customizable index investing with advanced daily tax-loss harvesting and portfolio credit lines.

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Product Overview

What is Frec?

Frec is a modern investment platform that democratizes access to sophisticated direct indexing strategies traditionally reserved for high-net-worth investors. It enables users to own individual stocks within major indices like the S&P 500, providing enhanced tax efficiency through daily, algorithm-driven tax-loss harvesting at the individual stock level. Frec offers customizable portfolios with options to exclude or add stocks and sectors, all at a competitive flat advisory fee starting at 0.10%. Additional features include portfolio lines of credit and high-yield treasury cash management, empowering investors with more control, transparency, and cost-effective wealth management tools.


Key Features

  • 100% Direct Indexing

    Invest directly in individual stocks of major indices such as the S&P 500 with nearly all invested dollars indexed for maximum tax efficiency.

  • Advanced Daily Tax-Loss Harvesting

    Utilizes cutting-edge algorithms and MSCIโ€™s Barra Risk Model to identify daily tax-loss harvesting opportunities at the stock level, delivering up to twice the tax loss harvesting compared to ETF-level approaches.

  • Customizable Portfolios

    Choose from 14 different indices and tailor your portfolio by excluding up to two sectors and adding or excluding individual stocks, with flexible dividend allocation options.

  • Low and Transparent Fees

    Flat advisory fees starting at 0.10%, with no additional ETF expense ratios, making direct indexing affordable and transparent.

  • Portfolio Line of Credit

    Access cash by borrowing against up to 70% of your portfolio at competitive rates without selling your investments.

  • High-Yield Treasury Cash Management

    Earn competitive interest rates on idle cash with a highly liquid, low-risk treasury fund integrated into the platform.


Use Cases

  • Tax-Efficient Investing : Investors seeking to reduce capital gains taxes through frequent, automated tax-loss harvesting at the individual stock level.
  • Portfolio Customization : Investors wanting to tailor index exposure by excluding sectors or stocks that do not align with their values or investment goals.
  • Cost-Conscious Investors : Individuals looking for low-fee direct indexing alternatives to traditional robo-advisors and wealth managers.
  • Access to Liquidity : Investors needing flexible access to cash without liquidating assets via portfolio lines of credit.
  • Cash Management : Users looking to maximize returns on idle cash with insured, high-yield treasury funds.

FAQs

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Analytics of Frec Website

Frec Traffic & Rankings
46.54K
Monthly Visits
00:03:36
Avg. Visit Duration
1739
Category Rank
0.37%
User Bounce Rate
Traffic Trends: Sep 2025 - Nov 2025
Top Regions of Frec
  1. ๐Ÿ‡บ๐Ÿ‡ธ US: 99.05%

  2. ๐Ÿ‡จ๐Ÿ‡ฆ CA: 0.61%

  3. ๐Ÿ‡ฌ๐Ÿ‡ง GB: 0.32%

  4. Others: 0.02%