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Floto

A Figma plugin that brings design audits, synthetic persona testing, and real user interviews directly into the design canvas.

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Product Overview

What is Floto?

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Floto is a Figma-native feedback tool built for product designers who need fast, reliable validation without leaving their canvas. It combines automated UI audits, customizable AI personas, prototype flow testing, and asynchronous real-user interviews into a single credit-based plugin. By replacing slow, manual feedback loops with instant, structured insights, Floto helps teams ship designs that are both accessible and user-validated — in minutes rather than weeks.


Key Features

  • Design Audit

    Automatically scans Figma designs for accessibility gaps, navigation issues, and UX friction points, delivering actionable reports directly on the canvas.

  • Synthetic Persona Testing

    Simulates feedback from customizable user personas defined by age, location, background, and other attributes, giving designers market-specific insights without recruiting real participants.

  • Prototype Flow Testing

    Deploys an AI user (Yo) that navigates prototype flows step-by-step, identifying friction points and usability issues before handoff.

  • Real User Interviews

    Conducts asynchronous interviews with actual users, then automatically organizes and summarizes the findings — eliminating scheduling, recording, and manual transcription.

  • Design Diff

    Compares the final shipped product against the original design to ensure implementation fidelity and catch deviations before they reach users.

  • Credit-Based Pricing

    Flexible credit system across Free, Pro, and Team plans lets individuals and teams pay only for what they use, with top-up packs available for extra capacity.


Use Cases

  • Early-Stage UX Validation : Designers can run instant audits on wireframes or mockups to catch accessibility and usability issues before investing further development effort.
  • Persona-Driven Market Research : Product teams targeting diverse demographics can simulate feedback from specific user segments to tailor designs for different markets or customer profiles.
  • Prototype User Testing : Teams can test interactive Figma prototypes with AI-driven flow simulation, observing where users get stuck without coordinating live sessions.
  • Async User Research : Researchers and designers can collect structured feedback from real users on their own schedule, with Floto handling interview logistics and insight synthesis.
  • Design QA Before Handoff : Teams use Design Diff to verify that developer implementations match the original Figma designs, reducing back-and-forth during the QA phase.

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