万相营造

What is 万相营造?

Wanxiang Yingzao (formerly Wanxiang Lab) is Alibaba's intelligent creative generation platform designed specifically for e-commerce businesses. The platform leverages large language models and multimodal AI capabilities to help merchants, advertisers, and designers quickly create professional marketing materials from existing product assets. It offers end-to-end creative solutions including product photography, model imagery, fashion try-on effects, home furnishing visuals, marketing copy, video scripts, and promotional videos. The platform features over 1,000 templates and more than 100 official models, enabling merchants to efficiently produce high-quality creative materials for all aspects of their business operations.

Key Features

• Multimodal Content Generation

  Creates diverse creative assets including product images, fashion model photos, flat-lay try-on effects, home furnishing scenes, marketing copy, video scripts, and promotional videos.

• Image-to-Video Conversion

  Transforms static product images into dynamic videos with professional e-commerce presentation effects, bringing products to life with minimal cost.

• Smart Fashion Try-On

  Instantly converts flat-lay clothing images into worn effects, enabling zero-cost product launches and efficient fashion presentation.

• Template Library & AI Models

  Provides access to thousands of templates and over 100 official models with customizable attributes for quick creative production.

• Professional Design Tools

  Includes essential design capabilities like smart cropping, background removal, image enhancement, and high-resolution processing for streamlined workflow.

Use Cases

• E-commerce Product Marketing : Generate compelling product images and promotional videos for online stores to enhance product appeal and boost conversion rates.
• Fashion Industry Promotion : Create diverse fashion imagery with virtual models and try-on effects for clothing brands and retailers to showcase their collections.
• Home Furnishing Visualization : Produce lifestyle scenes and room settings for furniture and home decor products to help customers visualize items in their spaces.
• Social Media Marketing : Quickly create engaging visual content and video materials for social media campaigns and brand promotion across platforms.
• Advertising Campaign Creation : Develop comprehensive advertising materials including images, videos, and copy for digital marketing campaigns and brand communications.

FAQs