TrueROAS

What is TrueROAS?

TrueROAS is an ad tracking and attribution solution for e-commerce businesses. It accurately tracks store orders and attributes results to the correct advertising source across Meta, Google, and TikTok. TrueROAS helps users save ad spend and gain a competitive advantage through its attribution model and ethical tracking methods. It provides real-time data updates, enabling faster testing and scaling, along with features like product cost tracking and automatic currency conversion for a complete business overview.

Key Features

• Accurate Ad Tracking

  Tracks store orders and attributes them to the correct Meta/Google/TikTok ad, even in a post iOS 14 world.

• Real-Time Data Updates

  Provides data updates, allowing users to monitor ad campaigns and make informed decisions promptly.

• Customer Journey Insights

  Offers insights into customer interactions across different touchpoints, providing a comprehensive view of the user journey.

• Cost and ROI Analysis

  Tracks product costs, converts currencies, and demonstrates potential ROI increase by identifying wasted ad spend.

• Ethical Tracking

  Uses GDPR-friendly tracking methods, ensuring compliance with privacy laws.

Use Cases

• Ad Spend Optimization : E-commerce businesses can identify and eliminate wasteful ad spending by accurately attributing conversions to specific ads.
• Campaign Performance Analysis : Marketers can analyze the performance of their ad campaigns across multiple platforms, gaining insights into what's working and what's not.
• Data-Driven Decisions : E-commerce leaders can make informed, data-driven decisions to optimize ad investments for better returns.
• Testing and Scaling : Users can test ad strategies more rapidly and scale predictably with faster data updates.

FAQs