Tofu

What is Tofu?

Tofu is a comprehensive marketing platform designed to streamline and accelerate the creation of personalized B2B marketing campaigns across multiple channels. It integrates a company’s brand guidelines, messaging, and segmentation data to generate on-brand content variations rapidly. By automating content repurposing and leveraging real-time insights, Tofu helps marketing teams produce emails, landing pages, blog posts, whitepapers, and more with high personalization and consistency, reducing manual effort and boosting campaign effectiveness.

Key Features

• Automated Brand Integration

  Automatically ingests and updates company brand assets, messaging, personas, and target segments to ensure all content aligns with brand standards.

• Omnichannel Content Generation

  Generates personalized content across emails, social, ads, landing pages, blogs, and sales enablement materials from a single platform.

• Content Repurposing and Personalization

  Transforms existing content like webinars, podcasts, and videos into tailored marketing assets, maximizing content value and reach.

• Real-Time Campaign Optimization

  Uses continuous feedback loops and analytics to optimize campaign performance and increase conversion rates across channels.

• Scalable ABM and Outbound Prospecting

  Enables just-in-time, 1:1 account-based marketing campaigns and personalized outbound sequences at scale.

Use Cases

• Account-Based Marketing (ABM) : Create and scale hyper-personalized campaigns targeting specific accounts with tailored messaging and assets.
• Content Marketing : Generate new content or repurpose existing materials to fuel demand generation and brand awareness across channels.
• Outbound Prospecting : Automate personalized email sequences, landing pages, and sales collateral for efficient lead outreach.
• Event and Webinar Promotion : Personalize invitations, registration pages, and post-event content to maximize attendance and engagement.
• Customer Marketing : Quickly create case studies, testimonials, and advocacy programs from customer interactions and call recordings.

FAQs