Thematic

What is Thematic?

Thematic leverages sophisticated natural language processing and proprietary AI to analyze customer feedback from multiple channels, automatically identifying themes, sentiments, and emerging trends in near real-time. It empowers teams to understand customer needs deeply, prioritize issues by impact, and accelerate decision-making by turning unstructured text into clear, quantifiable insights. The platform supports flexible customization of themes, advanced search capabilities, and interactive dashboards, enabling organizations to scale customer insights efficiently across departments.

Key Features

• Automated Theme Discovery

  AI identifies and categorizes feedback into meaningful themes and sub-themes, including detection of new emerging topics with alert notifications.

• Advanced Search and Filtering

  Supports complex logical queries (AND, OR, NOT) and metadata filters to pinpoint specific feedback segments and insights.

• Interactive Dashboards and Reporting

  Customizable dashboards with interactive graphs and waterfall charts to visualize trends, benchmark segments, and track metric changes over time.

• Generative AI-Powered Answers

  Enables users to ask natural language questions about their data and receive narrative, data-supported answers with visualizations and example comments.

• Flexible Theme Management

  Users can edit, merge, or delete AI-generated themes to tailor the taxonomy for more accurate and relevant insights.

• Real-Time Alerts and Workflow Automation

  Automated alerts for new themes, data volume irregularities, and feedback trends to enable proactive issue resolution.

Use Cases

• Customer Experience Optimization : Transform customer feedback into prioritized insights that guide improvements in products, services, and support.
• Product Feedback Analysis : Rapidly identify pain points, feature requests, and bugs from user feedback to inform product roadmaps and iterations.
• Voice of Customer (VoC) Programs : Aggregate and analyze feedback from surveys, reviews, and social media to monitor satisfaction and detect emerging issues.
• Market Research and Insights : Enable research teams to uncover the 'why' behind customer opinions with deep thematic and sentiment analysis.
• Cross-Departmental Reporting : Share actionable insights through customizable dashboards tailored for executives, product teams, operations, and frontline staff.

FAQs