Clay

What is Clay?

Clay is a powerful platform designed to simplify and accelerate go-to-market activities by providing immediate access to over 100 premium data sources. It enables users to automate research, enrich lead and company data, and execute personalized outreach at scale. With flexible workflows, AI-powered research agents, and extensive integrations, Clay helps teams find niche prospects, verify data accuracy, and automate complex CRM updates efficiently.

Key Features

• Unified Data Access

  Connects to 100+ data providers for contact info, firmographics, technographics, funding data, and more, all within a single platform.

• AI Research Agents

  Automate manual research tasks such as flagging fraudulent domains, summarizing documents, and uncovering hidden data points with AI-powered agents.

• Data Enrichment & Validation

  Enrich and verify contact and company data, including emails, phone numbers, and firmographics, to improve lead quality and accuracy.

• Workflow Automation

  Create custom workflows for prospecting, lead scoring, and CRM updates—automatically executing multi-step processes like opportunity upsertion in Salesforce.

• Real-Time Signals & Triggers

  Track customer signals such as job changes, funding rounds, or website updates to time outreach and engagement precisely.

• Extensive Integrations

  Supports integrations with CRMs, marketing tools, web scraping, and databases, enabling seamless workflow automation.

Use Cases

• Targeted Prospecting : Build and enrich prospect lists from multiple sources, including LinkedIn, Google Maps, and websites, for precise targeting.
• Lead Enrichment & Validation : Automatically enrich lead data with contact details, firmographics, and technographics, ensuring data accuracy for outreach.
• Account & Opportunity Management : Automate the creation, update, and scoring of opportunities in CRM systems like Salesforce, reducing manual effort.
• Personalized Outreach : Use enriched data and real-time signals to craft timely, personalized messaging campaigns across channels.
• Market & Competitor Research : Leverage AI agents to analyze websites, PDFs, and documents for competitive insights and market trends.
• Data Quality & Compliance : Maintain high-quality, compliant data by validating and cleaning contact and company information regularly.

FAQs