RealEye.io

What is RealEye.io?

RealEye.io is an all-in-one online research platform that leverages webcam-based eye-tracking technology to conduct distributed neuromarketing and UX studies without specialized hardware. It allows researchers to design, field, and analyze eye-tracking studies fully remotely through a web browser. The platform supports advanced features such as emotion analysis via facial coding, mouse movement tracking, and click analysis. RealEye.io accelerates research workflows by providing instant access to heatmaps, gaze plots, and attention metrics, making neuroscience research accessible to students, academics, and professionals alike.

Key Features

• Webcam-Based Eye-Tracking

  Conduct eye-tracking studies remotely using participants' webcams, eliminating the need for expensive hardware.

• Integrated Emotion and Behavior Analysis

  Facial coding for emotion detection, mouse movement, and click tracking provide comprehensive user interaction insights.

• Flexible Study Creation and Fielding

  Intuitive dashboard to design studies with images, videos, live websites, or mobile mockups, and deploy them instantly.

• Advanced Data Visualization and Export

  Real-time heatmaps, gaze plots, AOI (Area of Interest) analysis with polygonal AOI creation, and CSV data export for deeper analysis.

• Seamless Integration and Scalability

  Connect with external tools like Qualtrics, support for large participant panels, and customizable licensing plans.

• Educational and Enterprise Support

  Special pricing and features for academic use, plus custom plans for enterprise-level research projects.

Use Cases

• User Experience (UX) Research : Analyze where users look and how they interact with digital interfaces to identify usability issues and improve design.
• Neuromarketing Studies : Measure visual attention and emotional responses to marketing materials to optimize advertising effectiveness.
• Website and Mobile App Testing : Conduct live website and mobile mockup studies to evaluate user engagement and navigation patterns remotely.
• Academic and Scientific Research : Enable students and researchers to perform eye-tracking studies without costly equipment, facilitating neuroscience experiments.
• Behavioral Analysis : Combine eye-tracking with mouse and click tracking to gain a holistic understanding of user behavior.

FAQs