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Maxma

A growth marketing agent that creates ads, manages campaigns, and measures results across multiple channels with approval-based controls.

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Product Overview

What is Maxma?

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Maxma brings campaign management, creative production, performance analysis, and marketing operations into one conversational workspace. Teams can request work through Slack, connect their advertising and business tools, and review proposed changes before execution. It uses business results, experimentation, and marketing mix modeling to guide spending toward incremental growth rather than relying solely on platform-reported conversions.


Key Features

  • Cross-Channel Campaign Management

    Launch and optimize campaigns across 10+ advertising platforms, adjusting keywords, audiences, bids, budgets, and creative.

  • Creative and Landing Pages

    Generate images, UGC-style video ads, and matching landing pages, then analyze creative performance to guide new tests.

  • Growth Measurement

    Combine performance reporting, incrementality testing, and marketing mix modeling to assess which investments generate additional business results.

  • Connected Marketing Operations

    Work across Shopify, Google Analytics, Google Tag Manager, Google Drive, and GitHub to manage tracking, catalogs, assets, and website updates.

  • Conversational Workflow

    Request reports, campaigns, creative, and tracking fixes through Slack while Maxma monitors ongoing goals in the background.

  • Approval-Based Controls

    Review proposed changes before execution, define permissions for autonomous actions, and track changes in a recorded history.


Use Cases

  • E-Commerce Growth : Turn Shopify products into ads and landing pages, manage Shopping campaigns, and evaluate performance using actual store orders.
  • SaaS Customer Acquisition : Connect advertising activity with signups and paid accounts to identify channels that contribute to revenue.
  • Agency Campaign Operations : Handle campaign builds, reporting, creative production, and routine optimizations in separate client workspaces.
  • Small-Team Channel Expansion : Launch additional advertising channels without assigning a dedicated specialist to every platform.
  • Marketing Performance Reviews : Generate analysis reports and review decks, investigate performance issues, and assess budget allocation opportunities.

FAQs

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