Roster
Creator marketing platform that manages discovery, outreach, briefs, contracts, content approvals, payments, and campaign tracking in one workflow.
Product Overview
What is Roster?
Roster helps brands and agencies run creator campaigns without coordinating every step manually. It combines a vetted creator marketplace and influencer database with automated outreach, brief creation, contracts, content reviews, and payouts. Teams can manage paid UGC, affiliate programs, gifting, and organic campaigns while retaining approval over spending and brand commitments. Software and managed plans support different levels of hands-on involvement.
Key Features
Creator Discovery and Matching
Find creators through a vetted marketplace and influencer database, with filters for niche, rates, and past work and applicants ranked by campaign fit.
Automated Campaign Operations
Coordinate creator outreach, follow-ups, deliverables, and product logistics in a shared campaign workflow.
Briefs and Contracts
Generate hooks, shot lists, and deliverables from a product link, with contracts covering usage rights, exclusivity, and disclosure requirements.
Content Review and Revisions
Review submitted footage, leave frame-level feedback, and request revisions before approving content.
Payments and Performance Tracking
Pay creators through Stripe after approval, track post performance, and attribute Shopify affiliate orders and commissions.
Claude and API Access
Use Claude through MCP or connect via API to initiate creator searches and campaign tasks from external workflows.
Use Cases
- Paid Social Creative : Source creator-shot videos for Meta and TikTok campaigns while managing briefs, revisions, and usage rights.
- Affiliate and Gifting Programs : Coordinate product gifting, distribute affiliate codes, track Shopify orders, and manage creator commissions.
- Organic Creator Campaigns : Organize creator posts and monitor their reach and revenue contribution without relying on paid distribution.
- Agency Campaign Operations : Reduce repetitive creator coordination and centralize campaign delivery, approvals, contracts, and payments.
- Existing Creator Management : Bring established creator relationships into one system for briefing, contracting, content review, and payouts.
FAQs
Roster Alternatives
Vecteezy
Comprehensive design asset platform offering millions of vector graphics, stock photos, videos, and an intuitive online editor with flexible subscription plans.
HypeAuditor
Comprehensive influencer marketing platform offering tools for influencer discovery, analysis, campaign management, and market research.
Videobolt
Browser-based video creation platform offering 15,000+ professionally designed templates with full customization capabilities for creating branded videos without editing expertise.
Foreplay
A creative inspiration and ad workflow platform featuring a massive ad library, competitor tracking, AI-powered briefs, and seamless collaboration tools.
AdsLibrary
A creative swipe file tool that lets you save, organize, download, and share ads from Facebook Ad Library, TikTok, YouTube, Instagram, and more β all in one place.
Predis AI
AI-powered platform designed to streamline social media content creation, scheduling, and optimization using AI.
Smartly.io
AI-powered platform for automated, scalable social media advertising with creative automation, cross-channel campaign management, and real-time optimization.
Denote
AI-powered ad platform for saving, managing, analyzing, and collaborating on ads from TikTok, Facebook, Instagram, and more.