insightIQ

What is insightIQ?

insightIQ is a leading AI-driven social intelligence platform designed to optimize influencer marketing by enabling brands and agencies to discover, evaluate, and monitor influencers across major social media platforms. With access to over 400 million creator profiles spanning Instagram, TikTok, YouTube, Twitter, Twitch, and LinkedIn, insightIQ offers granular audience analytics, real-time campaign tracking, and AI-powered sentiment and brand safety analysis. The platform empowers data-driven influencer partnerships that maximize ROI and streamline influencer marketing workflows through customizable APIs and automation integrations.

Key Features

• Extensive Influencer Database

  Access over 400 million influencer profiles across multiple social platforms with detailed filters including audience demographics, engagement authenticity, and brand affinity.

• AI-Powered Campaign Tracking & ROI Measurement

  Monitor influencer content performance in real time with metrics like engagement, reach, cost per engagement, and total media value to accurately measure campaign ROI.

• Advanced Audience & Sentiment Analysis

  Leverage AI to analyze audience quality, detect fake followers, and assess comment sentiment to understand true engagement and purchase intent.

• Brand Safety & Compliance Monitoring

  Automatically identify content violations across multiple categories such as profanity, nudity, and hate speech to protect brand reputation.

• Customizable API Integration

  Robust, scalable APIs enable seamless integration with third-party tools and platforms, supporting custom data retrieval and automation workflows.

• Content Publishing & Creator Onboarding

  Publish posts across Instagram, YouTube, and TikTok directly via API and streamline influencer onboarding and campaign management.

Use Cases

• Influencer Discovery : Find and vet influencers that align with brand goals using extensive filters and audience insights to ensure authentic and effective partnerships.
• Campaign Performance Optimization : Track and analyze influencer campaign metrics in real time to optimize spend, engagement, and ROI.
• Brand Safety Assurance : Automatically monitor influencer content for compliance and brand safety risks to maintain a positive brand image.
• Data-Driven Marketing Decisions : Use AI-powered analytics to understand audience demographics, sentiment, and engagement trends for smarter marketing strategies.
• API-Driven Influencer Marketing Automation : Integrate insightIQ APIs into existing workflows to automate influencer search, campaign tracking, and content publishing.

FAQs