influData

What is influData?

influData is a robust platform designed to help brands, agencies, and companies discover, analyze, and manage social media influencers across Instagram, TikTok, YouTube, and Twitch. It provides access to over 20 million creators with detailed metrics and audience analytics, enabling data-driven influencer marketing decisions. The platform offers advanced filtering, AI-assisted search, and in-depth performance and audience quality scores to identify authentic influencers and optimize campaign outcomes. Team collaboration, campaign tracking, and customizable reporting further streamline influencer marketing workflows.

Key Features

• Extensive Influencer Database

  Access over 20 million influencer profiles across multiple platforms including Instagram, TikTok, YouTube, and Twitch with up-to-date metrics.

• Advanced Influencer Search & AI-Prompt Discovery

  Utilize AI-enhanced prompt search and 15+ filters to quickly find creators that match brand needs and target niches accurately.

• Comprehensive Audience & Performance Analytics

  Leverage 50+ graph-based metrics to evaluate influencer engagement, follower authenticity, audience demographics, and campaign success.

• Collaboration & Campaign Management

  Organize influencers into collections with custom fields, enable team discussions, and track campaign performance with detailed reporting.

• Fraud Detection & Quality Assurance

  Identify fake followers and engagement to minimize risks and ensure influencer authenticity for more reliable partnerships.

• Cross-Platform Insights & Real-Time Monitoring

  Monitor brand mentions, comments sentiment, and engagement across social channels with features like controversy detection.

Use Cases

• Influencer Discovery & Vetting : Find suitable influencers for campaigns using advanced search and filter options, ensuring alignment with brand goals and audience.
• Campaign Performance Tracking : Track and analyze influencer marketing campaigns in real time to measure ROI and optimize strategies.
• Audience Targeting & Segmentation : Gain deep insights into influencer audiences for precise ad targeting and to avoid audience overlap or cannibalization.
• Team Collaboration & Workflow Management : Enable marketing teams to work together on influencer selection, campaign planning, and reporting within a unified platform.
• Fraud Prevention : Detect and avoid influencers with fake followers or engagement to protect brand reputation and campaign effectiveness.

FAQs