Durable

What is Durable?

Durable is a complete business-building platform designed for small business owners who want to get online and grow without juggling multiple tools. It generates a professional website in seconds, then extends into a full suite of business management capabilities — including CRM, invoicing, SEO optimization, and marketing automation. An always-on AI business assistant ties everything together, offering personalized advice, content creation, and task automation based on the specific context of each user's business. Trusted by over 3 million business owners, Durable positions itself as a replacement for up to seven separate software subscriptions.

Key Features

• Instant Website Generation

  Creates a fully structured, professional business website in seconds by asking a few simple questions about your business — no design or coding skills required.

• AI Business Assistant

  A 24/7 conversational AI partner that provides personalized business advice, writes marketing copy, creates social posts, and helps optimize operations based on your business context.

• Built-in CRM

  Tracks leads, manages customer communications, and organizes contact data automatically — all integrated with your website so nothing falls through the cracks.

• Invoicing & Payments

  Create professional invoices, accept payments, and track outstanding balances directly within the platform, connected to your customer and business data.

• Discoverability & SEO

  Optimizes your business presence across Google and AI-powered search tools like ChatGPT, helping you get found by the right customers without manual SEO work.

• AI Image & Brand Studio

  Generates on-brand logos, website images, and ad visuals using AI, keeping your business identity consistent across all touchpoints.

Use Cases

• Launching a New Business : Entrepreneurs and first-time business owners can go from idea to a live, professional online presence in under a minute, without hiring developers or designers.
• Replacing Multiple SaaS Tools : Established small businesses can consolidate website builders, CRM, invoicing software, and marketing tools into one subscription, cutting costs and complexity.
• Local Service Businesses : Tradespeople, cleaners, coaches, and other local service providers can manage leads, send invoices, and stay visible in local search — all from one place.
• Ongoing Marketing & Content : Business owners who lack marketing expertise can rely on the AI assistant to generate blog posts, social media content, and campaign copy on demand.
• Customer Relationship Management : Businesses that need to nurture repeat clients can use the integrated CRM to track interactions, schedule follow-ups, and manage the full customer lifecycle.

FAQs