Vector.co

What is Vector.co?

Vector.co offers a sophisticated marketing solution designed for go-to-market teams seeking accurate, contact-level insights about website visitors. It enables users to de-anonymize site visitors, understand their intent, and engage them through targeted advertising and personalized outreach. By focusing on contact-level data rather than broad account-level signals, Vector.co helps marketers and sales professionals fill their funnels with high-intent contacts, improving lead quality and campaign efficiency. The platform integrates seamlessly with popular marketing and sales tools, supporting data-driven decision-making and scalable growth strategies.

Key Features

• Contact-Level Site De-Anonymization

  Identify individual visitors on your website with high accuracy to convert anonymous traffic into actionable leads.

• Contact-Level Intent Data

  Gain insights into the specific interests and buying signals of contacts, enabling timely and relevant engagement.

• Targeted Contact-Level Advertising

  Create precise advertising audiences based on contact behavior and intent, improving ad relevance and return on investment.

• Segment Builder and Playbooks

  Utilize pre-built playbooks and customizable segments to streamline marketing campaigns and accelerate pipeline growth.

• Extensive Integrations

  Connect with over 50 marketing and sales platforms, including CRM and outreach tools, to automate workflows and enrich data.

• Flexible Pricing with Pay-Per-Lead Model

  Cost-effective pricing that charges based on lead enrichment, ensuring users pay only for valuable contacts.

Use Cases

• Lead Generation : Convert anonymous website visitors into qualified leads by revealing their contact details and intent.
• Account-Based Marketing (ABM) : Target high-value accounts with contact-specific signals to deliver personalized marketing and sales outreach.
• Advertising Optimization : Improve return on ad spend by targeting ads to contacts who have shown intent and engagement on your site.
• Sales Enablement : Equip sales teams with real-time insights and enriched contact data to prioritize outreach and close deals faster.
• Marketing Automation : Integrate contact-level data into marketing workflows to automate segmentation, nurturing, and campaign execution.

FAQs