Tulu
Marketing analytics platform that connects business data, answers questions through chat, and flags spending and performance changes.
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Product Overview
What is Tulu?
Tulu is a marketing analytics platform for lead-generation teams. It brings together advertising, search, analytics, CRM, and offline marketing data to help teams understand which activities contribute to business results. Users can ask questions through WhatsApp, investigate performance, and receive proactive alerts without relying on manual reports or SQL.
Key Features
Unified Marketing Data
Connects media, search, analytics, and CRM data to analyze marketing performance alongside business outcomes.
Conversational Analytics
Answers marketing questions in natural language using connected data and business context.
Proactive Performance Alerts
Monitors spending, budget pacing, cost per click, and other changes that may require attention.
WhatsApp Access
Lets users ask marketing questions, check results, and share answers with teammates through WhatsApp.
Offline Marketing Reporting
Includes declared activities such as conferences and out-of-home advertising alongside online marketing data.
Unlimited Team Seats
Supports collaboration across internal teams and external partners without per-seat charges.
Use Cases
- Channel Performance Analysis : Identify which marketing channels contribute to revenue by examining marketing and CRM data together.
- Advertising Budget Monitoring : Track spending and pacing changes to spot potential overspending and investigate performance shifts.
- Cross-Team Reporting : Give marketing, sales, and finance teams a shared view of marketing results tied to business metrics.
- Online and Offline Evaluation : Review digital campaigns alongside events and offline advertising for a broader view of marketing activity.
- Mobile Performance Checks : Get answers to marketing questions through WhatsApp when away from a desk.
FAQs
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