Timelaps

What is Timelaps?

Timelaps is a brand intelligence platform that replaces slow, expensive agency reports with a continuously updated live dashboard. It surveys 4,000+ real consumers in your target demographic on an ongoing basis, tracking key brand health metrics — awareness, consideration, salience, associations, and category entry points. Rather than waiting months for a static slide deck, brands get a living dashboard that updates in real time, overlays campaign activity, and includes an AI analyst to help interpret what's driving changes. Timelaps delivers research-grade insights at a fraction of the cost of traditional brand trackers.

Key Features

• Continuous Consumer Research

  Surveys 4,000+ real consumers in your target category on an ongoing basis, providing a rolling read on brand perception rather than a one-time snapshot.

• Real-Time Brand Dashboard

  A live, always-updated dashboard covering brand awareness, consideration, associations, ad recall, and category entry points — replacing static quarterly slide decks.

• Campaign Overlay & Attribution

  Marketers can upload campaign activity directly onto the timeline, making it easy to correlate brand metric shifts with specific campaigns or events.

• AI Analyst

  Built-in AI chatbot with full access to your brand data and business context, enabling teams to probe causes, surface patterns, and get fast answers from their research.

• Category Entry Point Tracking

  Measures the specific moments in the customer journey when your brand does or doesn't come to mind — a leading indicator of long-term market share growth.

• Competitor Benchmarking

  Tracks competitor brand health alongside your own, surfacing early signals of competitive threats or untapped growth segments.

Use Cases

• Brand Marketing Teams : Marketing leaders can monitor brand health continuously and tie campaign investments to measurable shifts in awareness, salience, and consumer consideration.
• Startup & Scale-Up Growth : Fast-growing companies that can't afford traditional agency trackers get research-grade brand data at a fraction of the cost, with setup in days rather than months.
• Campaign Effectiveness Measurement : Teams can overlay campaign timelines on brand metrics to evaluate whether specific campaigns shifted perception before the impact appears in revenue.
• Competitive Intelligence : Brands can track competitor performance across key brand health dimensions to detect market threats and identify segments where rivals are gaining or losing ground.
• Executive & Board Reporting : The live dashboard is designed to be board-ready, giving leadership a clear, real-time view of brand equity as a measurable business asset.

FAQs