The Brief

What is The Brief?

The Brief is a comprehensive marketing campaign management platform designed to consolidate the entire marketing workflow into one unified system. Built by marketers for marketers, the platform eliminates tool fragmentation through four specialized agents—Discover, Create, Launch, and Optimize—that work in a continuous feedback loop. The Discover Agent provides competitive intelligence and market analysis, enabling teams to understand competitor strategies across Meta, Google, LinkedIn, and other platforms. The Create Agent transforms concepts into brand-ready assets including ads, product photography, and videos, with full customization in a professional editor and multi-language support. The Launch Agent publishes campaigns across 25+ ad networks directly from the platform while handling compliance automatically and enabling real-time ad adjustments. Finally, the Optimize Agent analyzes campaign performance and delivers actionable insights to continuously improve results. This integrated approach helps marketing teams reduce campaign production time by up to 80%, lower asset costs by 40%, and maintain brand consistency across global campaigns.

Key Features

• Four-Agent Campaign Loop

  Discover competitive insights and market trends, Create on-brand assets from prompts, Launch campaigns across 25+ networks, and Optimize based on real-time performance data—all in one connected system.

• Intelligent Asset Generation

  Generate ads, product photography, and video content from natural language prompts with automatic resizing, localization, and multi-format variations. Features include AI background removal, bulk design generation through Feed integration, and live data personalization.

• Multi-Platform Campaign Publishing

  Publish campaigns directly to Meta, Google Ads, LinkedIn, TikTok, Pinterest, and 20+ additional networks in a single step. Built-in compliance validation and dynamic ad delivery with real-time adjustments based on inventory, pricing, or location changes.

• Competitive Intelligence & Collaboration

  Analyze competitor ad strategies, targeting methods, and creative elements across major platforms. Create collaborative moodboards to align teams on creative direction and turn market research into actionable strategy.

• Real-Time Performance Analytics

  Track campaign performance with clear visual reports and custom dashboards. Receive actionable recommendations for refining targeting, optimizing spend, and scaling successful creative variations. Insights feed directly into the next campaign cycle.

• Enterprise Security & Integration

  GDPR compliant with ISO 27001 certification, SSO support, and two-factor authentication. Integrates with Figma, Photoshop, Bynder, Frontify, and other marketing tools. Available with white-label and API options for enterprise customers.

Use Cases

• Ecommerce & Retail Marketing : Generate personalized product ads at scale with automatic resizing and localization. Use Feed integration to connect designs to live inventory data for instant bulk asset creation. Perfect for seasonal campaigns and multi-regional launches.
• Global Campaign Management : Create on-brand campaigns adapted for multiple languages, regions, and platforms. Maintain consistency while personalizing for local markets, significantly reducing time and resources dedicated to localization.
• Performance Marketing & Optimization : Launch campaigns, monitor performance in real-time, and automatically generate new creative variations based on results. The closed-loop system enables continuous testing and scaling of high-performing ads without manual intervention.
• Competitive Intelligence & Strategy : Analyze competitor ad strategies, identify market trends, and understand audience targeting approaches. Teams can quickly establish creative direction and strategy with AI-assisted insight analysis and collaborative moodboards.
• Agencies & In-House Teams : Streamline client workflow from brief to optimization. Support multiple team members with role-based permissions, handle multiple brand accounts, and deliver faster turnaround times while reducing production costs and manual handoffs.

FAQs