Swan

What is Swan?

Swan is a GTM automation platform that lets revenue teams build and deploy agentic workflows without writing a single line of code. Instead of stitching together Clay tables, n8n automations, and HubSpot triggers over days, users simply describe what they want in plain English and Swan builds the workflow in minutes. Its agents operate context-aware — they don't just execute fixed scripts; they analyze signals, make autonomous decisions, and adapt as your GTM strategy evolves. Swan integrates natively with your CRM, enrichment tools, outreach platforms, and data providers, and also runs directly inside Slack as a co-pilot for on-demand research and task execution.

Key Features

• Prompt-to-Pipeline Builder

  Describe any GTM workflow in plain English and Swan converts it into a fully configured agentic automation — no RevOps tickets or manual setup required.

• Pre-Built GTM Agents

  Ready-to-deploy agents for key revenue moments: LinkedIn intent outbound, lookalike outbound, closed-lost analysis, meeting prep, pipeline health monitoring, and website visitor identification.

• Context-Aware Decision Making

  Agents don't follow rigid scripts — they evaluate real-time context, qualify leads against your ICP, and decide the next best action autonomously.

• Full GTM Stack Integration

  Native connections to CRM (HubSpot), enrichment providers, LinkedIn, email outreach tools, and B2B data sources — all manageable from one place without custom integration work.

• Slack Co-Pilot

  Research prospects, analyze deals, and execute one-off GTM tasks directly inside Slack without switching tools or waiting for async handoffs.

• Credit-Based Execution Model

  Every action Swan performs — from sending a personalized LinkedIn DM to enriching a lead — costs a flat 1 credit, making usage transparent and predictable regardless of task complexity.

Use Cases

• Intent-Based Outbound : Automatically detect when a prospect engages on LinkedIn or visits your website, enrich their profile, and trigger personalized outreach — all within minutes of the signal firing.
• Lead Qualification & Routing : Sales teams can let Swan qualify inbound MQLs against ICP criteria, assign owners, and queue personalized outreach for rep review — eliminating manual triage.
• Meeting Preparation : Before every sales call, Swan pulls CRM records, researches recent company news, reviews engagement history, and delivers a concise brief to the rep automatically.
• Pipeline Health Management : On a recurring schedule, Swan scans deals for stale activity, flags missing next steps, identifies at-risk opportunities, and notifies owners with suggested recovery actions.
• Post-Sale Intelligence : When a deal closes — won or lost — Swan analyzes outcomes, extracts competitor intelligence, finds lookalike accounts for expansion, or builds win-back campaigns automatically.

FAQs