Spray

What is Spray?

Spray is a comprehensive influencer marketing platform that revolutionizes how brands discover and collaborate with creators worldwide. The platform analyzes visual content and brand aesthetics to identify the most suitable influencers, moving beyond traditional metrics like follower count to focus on viral potential and authentic brand alignment. Spray streamlines the entire influencer gifting workflow from discovery to campaign completion, offering automated outreach, real-time tracking, and performance analytics across multiple social media platforms including Instagram and TikTok.

Key Features

• Visual Content Matching

  Advanced analysis of short-form video content and visual aesthetics to identify creators who authentically align with brand style and values, delivering up to 2,000 relevant matches per search.

• Global Creator Discovery

  Access to influencers across 60+ countries with localized campaign capabilities that resonate with diverse cultures and markets beyond English-speaking regions.

• Automated Campaign Management

  End-to-end automation covering influencer outreach, contracting, content guidance, uploads, and post-campaign analytics, reducing manual work by 72%.

• Viral Score Assessment

  Proprietary scoring system that evaluates creators based on their viral potential and engagement rates rather than just follower counts, helping predict campaign success.

• Integrated Communication Tools

  Direct messaging capabilities through Instagram DMs and email outreach, all managed within the platform for streamlined creator communication.

Use Cases

• Product Seeding Campaigns : Beauty, fashion, and consumer brands can efficiently distribute products to relevant micro and macro influencers for authentic reviews and unboxings.
• Global Market Expansion : Companies entering new international markets can identify local creators who understand cultural nuances and can effectively promote products to regional audiences.
• Performance-Driven Influencer Marketing : Marketing teams can optimize campaigns by focusing on creators with proven viral potential and engagement rates rather than vanity metrics.
• Agency Client Management : Marketing agencies can manage multiple client campaigns simultaneously with comprehensive reporting and streamlined workflow automation.
• Content Strategy Development : Brands can analyze successful creator content patterns to inform their own content strategies and identify trending visual styles in their industry.

FAQs