Scrumball

What is Scrumball?

Scrumball is a comprehensive influencer marketing platform powered by five specialized AI agents designed to streamline the entire campaign lifecycle. Rather than managing manual spreadsheets, email outreach, and fragmented tools, brands input their website URL and let the AI agents handle strategy, creator discovery, outreach, campaign management, and performance optimization automatically. With access to over 120 million verified influencer profiles and multi-dimensional analysis capabilities, Scrumball enables brands to launch and execute campaigns in days instead of weeks while delivering measurable ROI with transparent tracking throughout the campaign journey.

Key Features

• Five Specialized AI Agents

  Lillian conducts brand analysis across 92 dimensions with 89% ROI prediction accuracy; Hunter searches 120M+ creators with intelligent matching; Charlie generates personalized outreach with 3x higher response rates; Max and Tracy provide comprehensive performance analytics and optimization.

• Massive Creator Database

  Access to over 120 million verified influencers across all major platforms with advanced filtering across 50+ targeting factors including engagement rate, audience demographics, niche relevance, and content authenticity.

• End-to-End Campaign Automation

  Complete workflow automation from influencer discovery and outreach to contract negotiation, payment processing, and real-time performance tracking with minimal manual intervention required.

• Transparent ROI Tracking

  Real-time dashboard displaying campaign metrics, engagement rates, conversion data, and verified ROI with 100% campaign visibility and zero information gaps throughout execution.

• Bulk Outreach & Negotiation

  Automated multi-language email generation and bulk outreach to hundreds of creators simultaneously with intelligent follow-up sequences and automated negotiation capabilities.

• Team Collaboration Tools

  Centralized platform for managing team permissions, campaign oversight, stakeholder communication, and reporting without requiring multiple disconnected tools or spreadsheets.

Use Cases

• Large-Scale Campaign Deployment : Enterprise brands and agencies managing multiple simultaneous campaigns can automate the entire process across hundreds of influencers without manual coordination.
• ROI-Focused Performance Marketing : Businesses prioritizing measurable returns can leverage predictive ROI analysis before spending budget, then track transparent performance metrics throughout each campaign.
• Rapid Campaign Launches : Time-sensitive brands needing to launch influencer campaigns within days rather than weeks can compress typical 3-week timelines into 3-day executions.
• Multi-Channel Creator Partnerships : Brands seeking creators across YouTube, TikTok, Instagram, and other platforms can discover, vet, and negotiate with optimal matches from a unified interface.
• Budget Optimization : Marketing teams looking to reduce agency costs and improve efficiency can achieve 80% budget savings while improving ROI by shifting from traditional agency models to automated workflows.
• Competitive Market Analysis : Brands can analyze competitor strategies, audience insights, and partnership opportunities across multiple creators to inform their own influencer marketing positioning.

FAQs