Roger

What is Roger?

Roger is an outbound sales automation platform backed by Y Combinator (S24) and built by Augment Inc. It functions as a fully managed AI sales development representative (SDR) that handles the entire top-of-funnel sales process — from finding ideal leads to sending personalized emails and LinkedIn messages, following up, and booking meetings. Rather than replacing your sales team, Roger works alongside a dedicated human SDR who oversees and optimizes campaigns, giving companies the speed of automation with strategic human judgment.

Key Features

• Intelligent Lead Prospecting

  Scans 300M+ LinkedIn profiles, company websites, social profiles, and live job postings to identify decision-makers that match your Ideal Customer Profile (ICP), with verified email addresses.

• Tone-Matched Email Writing

  Learns your writing style from past emails and generates personalized outreach that mirrors your tone — formal, casual, or direct — so messages feel human and authentic.

• Deep Lead Research

  Before each outreach, Roger scans LinkedIn, Twitter, and company websites to gather contextual insights on each prospect, ensuring every message is relevant and well-timed.

• Multi-Channel Follow-Up Automation

  Tracks responses and automatically schedules follow-ups across email and LinkedIn to maintain momentum and prevent leads from going cold.

• Human SDR Oversight

  Every Roger subscription includes a dedicated human SDR who oversees campaign strategy and optimization, blending automation speed with expert sales judgment.

• Approval-First Workflow

  Users review and approve all outreach emails before they are sent, maintaining quality control while removing the burden of manual drafting.

Use Cases

• Startup Outbound Sales : Early-stage founders and small teams can run a full outbound sales operation without hiring dedicated SDRs, using Roger to generate qualified pipeline from day one.
• Scaling Sales Teams : Growth-stage companies can expand outreach volume and reach new market segments without proportionally increasing headcount or management overhead.
• Lead Generation for Niche Markets : Teams targeting specific industries or roles can define precise ICPs and let Roger surface hard-to-find decision-makers using real-time data from multiple sources.
• Replacing Manual SDR Workflows : Organizations spending significant time on manual prospecting and follow-up can offload repetitive tasks to Roger, freeing reps to focus purely on closing.

FAQs