River

What is River?

River is a digital sales rep built to eliminate the wait between a buyer's interest and an actual product demo. Instead of routing inbound leads to a calendar booking, River's agent, Lucy, jumps on a live video call the moment a prospect asks, shares her screen, and walks them through the product in real time. For smaller deals she carries the process all the way to a signed contract and payment; for larger or more complex accounts, she runs the demo and hands off a fully briefed, warm prospect to a human account executive. The platform bills on a 10% commission of closed deals with no setup fees or seats, making it a performance-priced alternative to hiring additional sales headcount.

Key Features

• Instant Live Demos

  Prospects get a live, screen-shared product walkthrough the moment they show interest, replacing the typical multi-day wait for a scheduled call.

• End-to-End Deal Closing

  For deals under roughly $25K, the agent handles the full cycle: demo, proposal, follow-up, contract, and payment, without human involvement.

• Warm Handoff for Larger Deals

  Bigger or more complex opportunities are demoed by the agent and then passed to a human AE with full context, transcripts, and CRM-ready notes.

• Omnichannel Follow-Up

  The agent chases unresponsive prospects across email, WhatsApp, and chat rather than letting leads go cold after a single missed reply.

• 24/7 Multilingual Coverage

  Available around the clock across time zones and languages including English, French, and Arabic, so no inbound inquiry waits for business hours.

• Automatic CRM Logging

  Every call, transcript, and buying signal is captured and synced to the CRM, giving sales teams a clean record of each interaction.

Use Cases

• SMB Inbound Sales : Software companies with high volumes of small-ticket inbound leads can let the agent demo and close deals that wouldn't justify a human rep's time.
• Reducing Demo No-Shows : Teams struggling with booked demos going cold before the call date can convert interest into an immediate live walkthrough instead.
• Global, After-Hours Coverage : Businesses with international buyers can capture and demo leads that arrive outside normal working hours or in different languages.
• Pipeline Handoff for Enterprise AEs : Sales teams focused on larger accounts can receive pre-qualified, demoed prospects with full context instead of cold leads.
• Scaling Without Headcount : Growing companies can absorb rising inbound volume without hiring additional sales reps, paying only on closed outcomes.

FAQs