River
AI account executive that joins live calls instantly, demos products, and closes small B2B deals on a pay-per-close model.
Product Overview
What is River?
River is a digital sales rep built to eliminate the wait between a buyer's interest and an actual product demo. Instead of routing inbound leads to a calendar booking, River's agent, Lucy, jumps on a live video call the moment a prospect asks, shares her screen, and walks them through the product in real time. For smaller deals she carries the process all the way to a signed contract and payment; for larger or more complex accounts, she runs the demo and hands off a fully briefed, warm prospect to a human account executive. The platform bills on a 10% commission of closed deals with no setup fees or seats, making it a performance-priced alternative to hiring additional sales headcount.
Key Features
Instant Live Demos
Prospects get a live, screen-shared product walkthrough the moment they show interest, replacing the typical multi-day wait for a scheduled call.
End-to-End Deal Closing
For deals under roughly $25K, the agent handles the full cycle: demo, proposal, follow-up, contract, and payment, without human involvement.
Warm Handoff for Larger Deals
Bigger or more complex opportunities are demoed by the agent and then passed to a human AE with full context, transcripts, and CRM-ready notes.
Omnichannel Follow-Up
The agent chases unresponsive prospects across email, WhatsApp, and chat rather than letting leads go cold after a single missed reply.
24/7 Multilingual Coverage
Available around the clock across time zones and languages including English, French, and Arabic, so no inbound inquiry waits for business hours.
Automatic CRM Logging
Every call, transcript, and buying signal is captured and synced to the CRM, giving sales teams a clean record of each interaction.
Use Cases
- SMB Inbound Sales : Software companies with high volumes of small-ticket inbound leads can let the agent demo and close deals that wouldn't justify a human rep's time.
- Reducing Demo No-Shows : Teams struggling with booked demos going cold before the call date can convert interest into an immediate live walkthrough instead.
- Global, After-Hours Coverage : Businesses with international buyers can capture and demo leads that arrive outside normal working hours or in different languages.
- Pipeline Handoff for Enterprise AEs : Sales teams focused on larger accounts can receive pre-qualified, demoed prospects with full context instead of cold leads.
- Scaling Without Headcount : Growing companies can absorb rising inbound volume without hiring additional sales reps, paying only on closed outcomes.
FAQs
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