奇觅

What is 奇觅?

Qimi is a specialized advertising platform designed exclusively for the gaming industry, developed by Meitu Company in collaboration with Ruisheng Tianhe. The platform integrates the entire advertising workflow from creative inspiration to campaign deployment, serving game developers and marketers with automated solutions for ad creation and multi-channel distribution. Launched in June 2024, Qimi combines Meitu's visual technology expertise with Ruisheng Tianhe's decade-long gaming marketing experience to deliver a complete advertising solution that covers major platforms including TikTok (Douyin), Tencent Ads, Huawei Ads, VIVO Ads, and OPPO Ads.

Key Features

• Gaming Trend Intelligence

  Real-time monitoring system that captures gaming industry trends and player preferences, providing marketers with current market insights and viral content analysis.

• Automated Creative Production

  Intelligent video and image generation system that matches scripts with templates to batch-produce gaming advertisements across different styles and formats.

• Multi-Platform Campaign Management

  Unified dashboard for managing advertising campaigns across major Chinese platforms with automated compliance checking and performance optimization.

• Predictive Campaign Analysis

  Pre-launch evaluation system that assesses advertisement potential, filters high-risk content, and predicts campaign performance before deployment.

• Template Library System

  Extensive collection of professionally designed advertising templates updated regularly by design teams, enabling rapid content adaptation for various gaming genres.

Use Cases

• Game Launch Campaigns : Game developers can quickly create and deploy comprehensive advertising campaigns for new game releases across multiple platforms simultaneously.
• User Acquisition Marketing : Gaming companies can optimize their user acquisition strategies by leveraging trend data and automated creative testing to improve conversion rates.
• Seasonal Event Promotion : Game marketers can rapidly produce themed advertisements for in-game events, updates, and seasonal campaigns using trending content insights.
• Cross-Platform Brand Building : Gaming brands can maintain consistent messaging while adapting content formats for different advertising platforms and audience segments.
• Performance Marketing Optimization : Marketing teams can continuously improve campaign performance through automated testing, real-time adjustments, and data-driven creative iterations.

FAQs