Presscloud

What is Presscloud?

Presscloud is a comprehensive press release distribution platform designed to streamline the entire PR workflow for businesses of all sizes. The platform combines content creation tools, intelligent journalist matching, and media tracking in a single integrated system. Users can generate professional press releases using the platform's content creation system, automatically receive curated lists of relevant journalists based on their story content, and distribute their announcements directly to media contacts. Beyond distribution, Presscloud provides an online newsroom for journalists to access company information, a PR contact management system, and real-time media monitoring to track publication coverage and engagement metrics.

Key Features

• Intelligent Press Release Generation

  Automated press release writing system that analyzes company information, website content, and previous articles to generate professional drafts within minutes, with refinement capabilities to ensure journalistic quality.

• Smart Journalist Matching

  Algorithm-based system that analyzes press release content and matches it to relevant journalists based on multiple criteria including recent article coverage, topic expertise, media type, and geographic location from a curated database.

• Integrated Distribution Network

  Direct press release distribution to journalists with guaranteed publication commitment; includes spam filter optimization and delivery tracking to monitor journalist engagement and response rates.

• Media Monitoring and Analytics

  Real-time tracking of press release publications across media outlets with engagement analytics including open rates, click-through metrics, and publication placement to measure campaign effectiveness.

• Online Newsroom Management

  Dedicated branded newsroom where journalists can access company announcements, media kits, logos, and contact information in one centralized location, reducing friction in the story research process.

• PR Contact Management System

  Built-in CRM for importing, organizing, and managing journalist and media contacts with support for unlimited contacts on higher tier plans and integration with the distribution system.

Use Cases

• Product Launch and Announcements : Quickly distribute company announcements to targeted media contacts using intelligent journalist matching to ensure product launches and corporate news reach relevant publications and industry outlets.
• Media Relations and Brand Visibility : Build sustained media presence and brand awareness by maintaining consistent press release distribution with real-time tracking of publication placements and media coverage metrics.
• Startup and SMB PR Operations : Enable small teams and startups to execute professional PR campaigns without maintaining large communications departments, leveraging automation to reduce time spent on journalist research and distribution.
• Marketing Campaign Amplification : Complement marketing initiatives with media coverage by distributing press releases to support campaigns, product announcements, and company milestones with measurable publication results.
• Agency and Multi-Client Management : Support PR agencies managing multiple client accounts with streamlined workflows for creating, targeting, and tracking press releases across different clients within a unified platform.

FAQs