Phrase

What is Phrase?

Phrase is a comprehensive localization platform that enables organizations to translate, manage, and automate multilingual content across various digital assets. The platform combines translation management, string localization, machine translation, and quality assurance tools in a unified system. With support for over 500 languages and processing more than 2 billion words monthly, Phrase serves businesses of all sizes from startups to enterprises like Uber, Shopify, and Volkswagen. The platform integrates with 50+ tools including GitHub, Figma, WordPress, and Contentful, enabling seamless workflow automation and continuous localization processes.

Key Features

• Translation Management System (TMS)

  Centralized platform for managing document-based translations with customizable workflows, vendor management, and automated routing across multiple language service providers.

• String Localization Platform

  Key-based translation system that extracts content from code repositories and design files, enabling real-time localization for apps, websites, and software products.

• Machine Translation Integration

  Access to 30+ MT providers including DeepL, Google Translate, and Microsoft Translator with automatic engine selection based on content type and language pairs.

• Quality Assurance Tools

  Automated quality scoring using MQM framework, linguistic quality assessment, and comprehensive QA checks to maintain consistent translation standards.

• Workflow Automation

  Configurable automation for content updates, translation assignment, delivery, and project management with built-in triggers and custom integrations.

Use Cases

• Software Localization : Development teams can integrate continuous localization into agile workflows, translating apps and software interfaces in parallel with development cycles.
• Website Translation : Marketing teams can localize websites, landing pages, and web content to reach international audiences and expand into new markets.
• Document Translation : Enterprises can manage large-scale document translation projects including technical documentation, marketing materials, and business communications.
• Mobile App Localization : Product teams can localize mobile applications with over-the-air updates, enabling real-time content distribution without waiting for app store approvals.
• E-commerce Localization : Online retailers can translate product catalogs, user-generated content, and customer support materials for global marketplace expansion.

FAQs