Peach
WhatsApp business platform combining automated agents, a shared inbox, and conversation insights for sales and customer service.
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Product Overview
What is Peach?
Peach helps businesses manage sales and customer service on WhatsApp through workflow-specific agents and a shared team inbox. Agents qualify leads, answer questions, collect onboarding information, and reengage customers, while passing complex conversations to staff with relevant context. The platform also provides conversation insights, developer integrations, and a separate Co-Pilot for businesses using the standard WhatsApp Business app.
Key Features
Workflow-Specific Agents
Configure agents for qualification, onboarding, support, and recovery with defined goals, knowledge, guardrails, and escalation rules.
Shared Team Inbox
Manage WhatsApp conversations, assignments, notes, and human handoffs in one workspace with visibility into agent activity.
Contextual Human Handoffs
Transfer conversations to staff with summaries, customer intent, and suggested next steps.
Conversation Intelligence
Identify recurring questions, customer friction, sentiment patterns, conversion signals, and unresolved issues across chats.
Developer API
Connect WhatsApp workflows to CRMs, support tools, data warehouses, and internal systems.
WhatsApp Business Co-Pilot
Let assistants such as Claude and ChatGPT read messages, search chats, and draft replies within the standard WhatsApp Business app.
Use Cases
- Inbound Lead Qualification : Collect lead source, intent, budget, and urgency before involving a sales representative.
- Customer Onboarding : Gather documents, preferences, and missing information through guided WhatsApp conversations.
- Routine Customer Support : Answer common questions from a knowledge base around the clock and escalate cases that need human attention.
- Customer Reengagement : Follow up on abandoned carts, stalled signups, and incomplete requests to encourage customers to continue.
- Customer Feedback Analysis : Use conversation patterns to identify service problems, recurring concerns, and promising lead segments.
FAQs
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