Mailcoach

What is Mailcoach?

Mailcoach is a comprehensive email marketing platform designed specifically for growing creators, developers, and businesses. Built by Spatie with a focus on simplicity and developer-friendliness, Mailcoach provides everything needed to manage email campaigns, build automated workflows, and integrate transactional emails directly into applications. Unlike traditional email marketing platforms that charge per contact, Mailcoach uses a pay-per-sent-email model, making it significantly more cost-effective as your subscriber list grows. The platform combines ease of use for non-technical users with powerful customization options for developers, offering both cloud-hosted and self-hosted deployment options.

Key Features

• Newsletter Campaigns & Segmentation

  Create and send marketing campaigns with advanced audience segmentation using tags, custom fields, and powerful targeting conditions. Built-in split testing allows you to test multiple email variations and automatically send the most effective version to your audience.

• Workflow Automation

  Design sophisticated multi-step automation workflows without requiring any coding. Set up triggered sequences for onboarding, lead generation, re-engagement, and complex subscriber journeys with conditional logic based on opens, clicks, and custom actions.

• Transactional Email Management

  Edit, send, and track transactional emails directly through Mailcoach or via API. Manage password resets, order confirmations, account notifications, and other application-triggered emails using templates with Markdown, HTML, or visual editors.

• Comprehensive Analytics & Tracking

  Monitor campaign performance with detailed metrics including open rates, click rates, and subscriber engagement data. Track email delivery success and gain insights into subscriber behavior to optimize future campaigns.

• Flexible Email Delivery Options

  Send emails through Mailcoach infrastructure or bring your own email service provider including Amazon SES, Mailgun, SendGrid, Postmark, or Resend via SMTP integration. Full API and PHP/Laravel SDKs available for developers.

• Privacy-First Infrastructure

  EU-hosted data storage with full GDPR compliance and optional tracking controls. Choose your privacy level while maintaining access to detailed analytics and subscriber management features.

Use Cases

• Newsletter Publishing : Creators and publications can build engaged subscriber communities, manage distribution lists, and track newsletter performance with built-in archives and RSS feed integration for automated distribution.
• Automated Customer Journeys : E-commerce stores and SaaS companies can create sophisticated onboarding sequences, post-purchase follow-ups, and re-engagement campaigns that respond to subscriber behavior and engagement signals.
• Application Email Integration : Developers can integrate transactional emails directly into web and mobile applications for system notifications, verification emails, alerts, and other triggered communications without managing a separate email service.
• Marketing Campaign Management : Marketing teams can execute data-driven email campaigns with audience segmentation, A/B testing, and detailed performance analytics to optimize conversion rates and subscriber engagement.
• Multi-List Email Strategy : Businesses managing multiple audience segments can maintain separate lists, workflows, and campaigns with customized targeting and messaging for different customer groups from a single platform.

FAQs