Loops

What is Loops?

Loops is an email sending platform designed specifically for SaaS companies rather than generic marketers. It combines a Notion-style visual editor, transactional email infrastructure, and automated lifecycle workflows in one product, removing the need to stitch together separate tools for onboarding, retention, and revenue emails. Loops connects directly to a company's existing stack—including Stripe, Segment, Supabase, Clerk, PostHog, and Zapier—so email sending stays in sync with real product and customer data. Trusted by teams like Framer, Linear, Perplexity, and Clerk, Loops positions itself as the growth team's most effective lever for turning product usage into measurable revenue outcomes.

Key Features

• Notion-Style Email Editor

  A block-based visual editor that lets non-technical teammates design polished emails from first principles without relying on rigid templates.

• Lifecycle Workflow Automation

  Build multi-step 'Loops' that trigger onboarding, retention, and upgrade emails automatically based on user behavior and product events.

• Transactional Email Infrastructure

  Reliable, developer-friendly sending for password resets, receipts, and other critical account emails, backed by strong deliverability practices.

• Deep Product Integrations

  Native connections to Stripe, Segment, Supabase, Clerk, PostHog, Webhooks, and Zapier keep email data synced with the rest of the tech stack.

• Revenue-Focused Analytics

  Tracks outcomes like upgrades, churn reduction, and revenue impact instead of vanity metrics such as open rates alone.

• Developer-First API and SDKs

  A clean API and official SDKs, including a JavaScript/Next.js SDK, make it straightforward for engineering teams to embed email logic into their app.

Use Cases

• User Onboarding : SaaS teams automate welcome sequences and setup nudges that guide new signups toward activation.
• Lifecycle Marketing : Growth teams trigger targeted emails based on plan changes, feature usage, or churn risk to boost retention and upgrades.
• Transactional Messaging : Engineering teams send critical account emails like verifications and receipts with strong deliverability guarantees.
• Product Update Announcements : Product and marketing teams send newsletter-style updates to keep users informed about new releases and features.
• Cross-Tool Growth Campaigns : Teams combine Stripe, Segment, or PostHog data with Loops to launch data-driven campaigns without manual data exports.

FAQs