HYPD
Connects marketing accounts to Claude and ChatGPT for PPC analysis, reporting, and optimization with controlled data access.
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Product Overview
What is HYPD?
HYPD connects marketing platforms to AI assistants such as Claude and ChatGPT through the Model Context Protocol (MCP). Built for paid media teams and agencies, it combines account data with client briefs, access permissions, and reusable PPC workflows. Marketers can investigate performance, audit tracking, and prepare reports while keeping connected accounts read-only by default.
Key Features
Marketing Data Connectivity
Connect marketing platforms and selected ad accounts to Claude, ChatGPT, and other MCP-compatible tools.
Controlled Account Access
Choose which ad accounts AI tools can access, with read-only access by default and the ability to disconnect accounts.
Client-Specific Context
Save campaign goals, account structures, business context, and KPIs to guide analysis for each client.
Reusable PPC Workflows
Use ready-made prompts for everyday marketing tasks or save custom workflows for your team.
Performance Diagnostics
Investigate CPA spikes, review budget allocation, audit conversion tracking, and identify landing-page issues.
Client Data Isolation
Keep client data in separate EU-hosted silos, with internal filters and guardrails designed for GDPR compliance.
Use Cases
- Campaign Performance Analysis : Find underperforming campaigns and investigate changes in acquisition costs using connected account data.
- Client Reporting : Prepare recurring performance reports and answer ad-hoc questions using each client's goals and KPIs.
- PPC Account Audits : Review advertising accounts to identify optimization opportunities for existing clients or new business proposals.
- Budget Allocation Reviews : Compare campaign results to identify where spending could shift from weaker performers to stronger ones.
- Tracking and Landing-Page Reviews : Audit conversion tracking and investigate landing-page issues that may affect campaign performance and Quality Score.
FAQs
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