Motion

What is Motion?

Motion is a creative analytics platform designed for performance marketing and creative teams to identify winning ad patterns across Meta, TikTok, YouTube, and LinkedIn. Instead of analyzing individual ads in isolation, Motion automatically groups creative assets and visualizes performance trends, helping teams understand what works and why. The platform integrates AI that analyzes thousands of ads in your account, providing context-aware recommendations trained on over $14B in media spend from DTC advertisers. Motion bridges the gap between growth and creative teams by displaying creative assets alongside metrics in shared reports.

Key Features

• Visual-First Creative Reports

  Auto-generated reports that display creative assets alongside performance metrics from Meta, TikTok, YouTube, and LinkedIn, never breaking and always updating with live data.

• AI Creative Tagging

  Automatically tags every creative asset with AI across dimensions like asset type, visual format, hook, and creative angle to reveal patterns normally missed in manual analysis.

• Context-Aware AI Recommendations

  AI trained on performance creative from elite DTC advertisers analyzes your ad account and provides specific recommendations with rationale and evidence from your winning ads.

• Competitor Ad Tracking

  AI agent hunts down competitor ads across Meta, Google, TikTok, and more, building plans to beat rivals with creative intel delivered automatically.

• Frame-by-Frame Video Analysis

  Pinpoint why certain creatives work by analyzing video drop frames, placements, and demographic data to understand which elements drive performance.

• Third-Party Data Integration

  Enhance reports with Northbeam attribution data and Google Analytics 4 integrations, adding custom conversions like sales calls booked and offline purchases.

Use Cases

• Creative Strategy Planning : Creative strategists use Motion to analyze what's working, identify winning patterns, and brief designers on exact iterations to lift ROAS and lower CPAs.
• Weekly Ad Retro Analysis : Marketing teams get one-click weekly summary reports showing what's working, what to cut, and data-backed insights without waiting for agency reports.
• New Product Launch Tracking : Brands track new product launches by adjusting creative and messaging, building top ads reports for major promotions with layered attribution metrics.
• Agency vs In-House Comparison : Compare performance across agencies, in-house teams, and creators to measure ROI of different vendors and understand which talent generates the most sales.
• B2B LinkedIn Ad Optimization : B2B marketers visually analyze top LinkedIn ads, pull 20+ metrics with visual ad data, and share beautifully designed reports to improve LinkedIn performance.

FAQs