Hightouch

What is Hightouch?

Hightouch is a leading Composable CDP designed to enable organizations to leverage their data warehouses for personalized marketing and operational workflows. It connects behavioral event data, resolves unified customer profiles, builds segmented audiences, and syncs data seamlessly to over 200 business tools and platforms. By operating directly on cloud data warehouses, Hightouch eliminates the need for data duplication, enabling faster, secure, and governed data activation that empowers marketing and data teams to deliver 1:1 customer experiences and optimize campaign performance.

Key Features

• Composable CDP Architecture

  Built on top of existing data warehouses, offering flexibility, security, and rapid deployment without requiring data replication.

• AI-Powered Decisioning

  Enables 1:1 AI agents for lifecycle marketing that deliver personalized customer experiences without manual segmentation.

• Extensive Integrations

  Supports syncing data to 200+ destinations including CRM, advertising platforms, marketing automation, and support tools.

• Enterprise-Ready Governance

  Provides advanced access control, Single Sign-On (SSO), change management, and incident response features for secure data handling.

• Behavioral Event Collection

  Collects and centralizes event data from websites and apps directly into data warehouses with schema flexibility and compliance.

• Match Booster for Higher Match Rates

  Enhances data onboarding and audience targeting by improving match rates across ad platforms, reducing campaign launch times.

Use Cases

• Personalized Marketing : Marketers can create highly targeted campaigns by syncing segmented audiences from their data warehouse to ad platforms and CRM systems.
• Customer 360 Profiles : Build unified, single-view customer profiles by resolving identities and consolidating behavioral data for better insights and activation.
• Data Activation at Scale : Data teams can automate syncing of large datasets to multiple business applications, freeing engineering resources and ensuring data consistency.
• Lifecycle Marketing Automation : Use AI-driven decisioning to deliver optimized, individualized customer journeys without relying on static rule-based segmentation.
• Event Data Management : Collect and govern behavioral event data from digital properties, streamlining data flow into warehouses for analytics and activation.

FAQs