Firework

What is Firework?

Firework is a leading AI-driven video commerce solution designed to transform online retail by creating immersive, interactive video shopping experiences. It integrates shoppable videos, live and pre-recorded video showrooms, and AI virtual assistants to replicate and enhance the in-store human connection online. Firework’s proprietary generative AI technology powers always-on livestream interactivity, personalized product recommendations, and real-time customer support, enabling brands to boost engagement, conversions, and customer satisfaction at scale.

Key Features

• Generative AI-Powered Live Shopping

  Enables always-on interactive livestreams where customers can ask questions and receive real-time, AI-driven responses even after the live event ends.

• Shoppable Video Integration

  Seamlessly embed interactive, shoppable videos across websites, emails, and mobile apps to engage customers and drive direct conversions.

• AI Virtual Assistant (AVA)

  A customizable, lifelike AI digital human that provides personalized product guidance, answers queries, and enhances virtual shopping experiences 24/7.

• Personalized 1:1 Customer Engagement

  Leverages AI to deliver tailored product recommendations, marketing campaigns, and customer support for a unified omnichannel shopping journey.

• Enterprise-Grade Security and Privacy

  Ensures full data privacy with proprietary knowledge bases, secure gateways, and compliance with SOC 2, ADA, and EU-US data privacy standards.

• Comprehensive Analytics Dashboard

  Provides actionable insights on customer interactions, engagement metrics, and conversion data to optimize video commerce strategies.

Use Cases

• Enhanced Online Retail Experience : Brands can replicate in-store interactions online using live and on-demand video commerce to increase engagement and sales.
• Personalized Shopping Assistance : AI assistants guide customers through product discovery, demos, and post-purchase support, boosting satisfaction and loyalty.
• Marketing and Conversion Optimization : Use shoppable videos and targeted campaigns to improve conversion rates across websites, emails, and mobile apps.
• Training and Onboarding : Deliver interactive, scalable training sessions for staff using video and AI-driven content tailored to business needs.
• Localized Customer Engagement : Offer multilingual support and localized content to engage diverse audiences globally with personalized video experiences.

FAQs