Entropik

What is Entropik?

Entropik specializes in capturing and analyzing human insights to optimize customer experience (CX), user experience (UX), and market research. Its integrated platforms, Decode and Qatalyst, combine quantitative and qualitative research with multimodal emotion AI technologies such as facial coding, voice analysis, and eye tracking. Entropik accelerates research workflows by automating data processing and generating actionable insights, enabling businesses to make informed decisions faster. The company serves over 150 global clients across various industries, providing scalable, secure, and collaborative research solutions.

Key Features

• Multimodal Emotion AI

  Captures and quantifies human emotions through facial expressions, voice tonalities, and behavioral cues to provide deep consumer insights.

• Integrated Research Platforms

  Decode and Qatalyst support quantitative, qualitative, moderated, and unmoderated research with features like live testing and diary studies.

• AI-Generated Reports

  Automatically mines insights from research data and produces presentation-ready reports with visualizations and clear analysis.

• Extensive Global Panel Access

  Access to an 80 million+ panel across 120 countries for diverse and representative consumer and user research.

• API and SDK Integrations

  Offers standalone technology solutions that can be embedded into existing systems for seamless data capture and analysis.

• Enhanced Collaboration and Security

  Features include encrypted data, shareable reports, and presentation modes to facilitate secure and efficient teamwork.

Use Cases

• Consumer Behavior Analysis : Brands gain nuanced understanding of consumer emotions and preferences to tailor products and marketing strategies.
• User Experience Optimization : Product teams conduct live web and app testing to improve usability and engagement based on real user feedback.
• Market Research Acceleration : Research teams reduce turnaround time for insights generation from weeks to hours with AI-driven data processing.
• Qualitative Research Enhancement : Automated summarization and action item extraction streamline analysis of interviews and focus groups.
• Cross-Platform In-Context Research : Conduct research directly within social media and digital platforms like Instagram and TikTok for authentic consumer insights.

FAQs