Dreamdata

What is Dreamdata?

Dreamdata is a comprehensive B2B revenue attribution and analytics platform designed to collect, model, and activate go-to-market data. It provides marketers and revenue teams with a 360° view of customer journeys, enabling them to understand the ROI of marketing activities across channels and campaigns. By integrating data from CRM, analytics tools, and on-site behavioral tracking, Dreamdata delivers actionable insights that connect marketing efforts directly to pipeline and revenue outcomes. The platform supports multi-touch attribution, journey mapping, and automated audience activation to optimize marketing spend and improve sales alignment.

Key Features

• 360° Customer Journey Insights

  Unifies data from multiple sources to provide a detailed, interactive timeline of every touchpoint in the customer journey.

• Advanced Attribution Modeling

  Supports single-touch, multi-touch, algorithmic, and offline attribution models to accurately measure marketing impact on revenue.

• Automated Data Collection and Integration

  No-code tracking script combined with integrations to CRM and analytics tools ensures seamless data gathering and cleansing.

• Revenue-Focused Reporting

  Customizable dashboards and reports highlight the contribution of marketing activities to pipeline and closed revenue.

• Audience Activation and Sync

  Creates custom audiences and syncs them back to ad platforms for targeted marketing and campaign optimization.

• Cross-Device and Subdomain Tracking

  Tracks users across devices and subdomains to maintain consistent attribution and user identification.

Use Cases

• Marketing ROI Analysis : Measure the true revenue impact of marketing channels and campaigns to optimize budget allocation.
• Sales and Marketing Alignment : Bridge the gap between marketing activities and sales pipeline to improve collaboration and revenue outcomes.
• Customer Journey Mapping : Visualize and analyze every interaction customers have with your brand to identify key revenue drivers.
• Audience Segmentation and Activation : Build targeted audiences based on behavioral data and sync them to advertising platforms for personalized campaigns.
• Pipeline and Revenue Reporting : Generate detailed reports linking marketing efforts to pipeline creation and closed deals for executive insights.

FAQs