Blotato
All-in-one social media content engine that turns one topic into a week of platform-ready posts, with native publishing and an API/MCP for agents.
Product Overview
What is Blotato?
Blotato is a social media automation platform built by creator Sabrina Ramonov to replace the stack of separate tools solopreneurs and small teams typically juggle for content creation and distribution. Users drop in a topic or source material, choose a proven template, and Blotato generates a full week of posts formatted for each platform's algorithm using a writer model fine-tuned on over 1 million viral posts. Beyond writing, it repurposes existing content across formats, generates carousels and faceless video, offers AI coaching on drafts, manages a drag-and-drop posting calendar, and publishes natively to nine-plus platforms without per-post fees. It also exposes a full API and MCP server so developers can wire Blotato into Claude, n8n, Make, or custom agents.
Key Features
Topic-to-Post Templates
Enter a single topic and select a proven template to produce a full week of finished posts tailored to each platform's format and algorithm.
Fine-Tuned Viral Writer
A writing model trained on over one million viral posts generates on-brand copy instead of generic, formulaic AI text.
Cross-Format Repurposing
Converts a single source such as a podcast, YouTube video, or article into tailored content for other formats, like turning a clip into a tweet or a video into a carousel.
Visual and Video Generation
Built-in engine creates carousels, infographics, and faceless AI video using conversion-optimized layouts.
Native Multi-Platform Publishing
Schedules and publishes directly to nine-plus platforms including X, Instagram, LinkedIn, TikTok, YouTube, and Threads with no per-post fees.
API and MCP for Agents
First-class API and MCP server integrates with Claude, Claude Code, n8n, and Make so developers can automate content pipelines programmatically.
Use Cases
- Solopreneur Content Distribution : Solo founders and creators can maintain a consistent posting cadence across many platforms without hiring writers or editors.
- Small Agency Client Management : Agencies managing multiple client accounts can produce and schedule branded content faster while consolidating tools into one subscription.
- Podcast and Video Repurposing : Podcasters and video creators can automatically extract clips, quotes, and insights and reformat them into posts for other channels.
- AI Agent Content Pipelines : Developers can build agents that generate ideas with an LLM and hand off publishing and scheduling to Blotato via its API or MCP server.
- Content Performance Coaching : Creators can submit drafts of reels or TikToks to receive structured feedback on hooks, pacing, and cuts before publishing.
FAQs
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