Attention Insight

What is Attention Insight?

Attention Insight leverages AI-driven eye-tracking heatmaps to visualize how users distribute their attention across design elements before launch. It provides actionable insights through features like percentage of attention on specific areas, focus maps highlighting critical design visibility within the first seconds, and clarity scores measuring design simplicity and effectiveness. The platform supports design comparison, contrast analysis for accessibility, and generates detailed reports to guide data-driven design decisions. It integrates with popular design tools and offers an API for seamless workflow enhancement.

Key Features

• AI Heatmaps

  Instantly generate visual heatmaps showing which parts of a design attract the most user attention using warm-to-cold color gradients.

• Percentage of Attention & Areas of Interest

  Define and test specific design elements (AOIs) to receive precise attention percentage metrics for targeted optimization.

• Focus Map

  Analyze which design elements users notice or miss within the critical first 4 seconds to improve message clarity and user engagement.

• Clarity Score

  Quantify design clarity on a scale from 1 to 100, benchmarking against top websites to ensure clean and effective layouts.

• Design Comparison & Contrast Map

  Compare multiple designs side-by-side and assess color contrast zones to enhance visibility and accessibility compliance.

• Instant Reports & API Integration

  Generate detailed PDF or PPT reports with AI recommendations, and embed heatmap functionality into your workflow via API.

Use Cases

• Marketing Agencies : Use attention heatmaps to test ads across billboards, magazines, social media, and websites, enabling data-driven client pitches and campaign optimization.
• UX/UI Designers : Integrate with tools like Figma, Adobe XD, and Sketch to validate design visibility and user focus before launch.
• Product Owners & CRO Experts : Evaluate creative assets and website designs to ensure marketing budgets target the most effective visuals and improve conversion rates.
• SaaS Companies : Incorporate Attention Insight’s API to provide clients with real-time attention analytics for landing pages and email campaigns.
• Designers : Optimize banners, social media posts, and other creatives by testing multiple versions to maximize user engagement.

FAQs